New product ‘Insani’ low in market by Agro Bank branch Dungun / Nor Syuhaida Mat Zaki

Agro Bank is one of the leading financial institutions in Malaysia. insani is one of the products for education available at Agro Bank to support students to further their studies in local or overseas institutions of higher learning. The main reason of this research is to examine why this product ha...

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Bibliographic Details
Main Author:	Mat Zaki, Nor Syuhaida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Online Access:	http://ir.uitm.edu.my/id/eprint/17085/ http://ir.uitm.edu.my/id/eprint/17085/2/PPb_NOR%20SYUHAIDA%20%20MAT%20ZAKI%20BM%2013_5.pdf

id	uitm-17085
recordtype	eprints
spelling	uitm-170852019-08-26T07:11:20Z http://ir.uitm.edu.my/id/eprint/17085/ New product ‘Insani’ low in market by Agro Bank branch Dungun / Nor Syuhaida Mat Zaki Mat Zaki, Nor Syuhaida Agro Bank is one of the leading financial institutions in Malaysia. insani is one of the products for education available at Agro Bank to support students to further their studies in local or overseas institutions of higher learning. The main reason of this research is to examine why this product has a low demand after four months existing in the market. Based on the matter, this research has been conducted for the evaluating purpose to evaluate the performance of Insani in terms of marketing strategy. This organization should emphasize marketing strategy to ensure that the objectives are achieved and thus reflect Agro Bank as an established organization. The selected company for this study is Agro Bank Malaysia Berhad because it is one of the banks in Malaysia well-known in the agricultural sector. This study focuses the new product “Insani” which has existed in the market. For the purpose of conducting this study, descriptive research was used. All the data collected are taken from primary and secondary data. The primary data are collected by interviewing staffs at Agro Bank and as well as distributing questionnaires. Besides that, the secondary data are collected from the intranet (Agro Bank website), internet, manual of Insani and media printed (newspapers and magazines). Based on the findings analysis, it is able to identify the important factors influencing the demand of Insani. Hopefully, from the findings of this research, it can give advantages to the company and the demand of Insani. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17085/2/PPb_NOR%20SYUHAIDA%20%20MAT%20ZAKI%20BM%2013_5.pdf Mat Zaki, Nor Syuhaida (2013) New product ‘Insani’ low in market by Agro Bank branch Dungun / Nor Syuhaida Mat Zaki. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Agro Bank is one of the leading financial institutions in Malaysia. insani is one of the products for education available at Agro Bank to support students to further their studies in local or overseas institutions of higher learning. The main reason of this research is to examine why this product has a low demand after four months existing in the market. Based on the matter, this research has been conducted for the evaluating purpose to evaluate the performance of Insani in terms of marketing strategy. This organization should emphasize marketing strategy to ensure that the objectives are achieved and thus reflect Agro Bank as an established organization. The selected company for this study is Agro Bank Malaysia Berhad because it is one of the banks in Malaysia well-known in the agricultural sector. This study focuses the new product “Insani” which has existed in the market. For the purpose of conducting this study, descriptive research was used. All the data collected are taken from primary and secondary data. The primary data are collected by interviewing staffs at Agro Bank and as well as distributing questionnaires. Besides that, the secondary data are collected from the intranet (Agro Bank website), internet, manual of Insani and media printed (newspapers and magazines). Based on the findings analysis, it is able to identify the important factors influencing the demand of Insani. Hopefully, from the findings of this research, it can give advantages to the company and the demand of Insani.
format	Student Project
author	Mat Zaki, Nor Syuhaida
spellingShingle	Mat Zaki, Nor Syuhaida New product ‘Insani’ low in market by Agro Bank branch Dungun / Nor Syuhaida Mat Zaki
author_facet	Mat Zaki, Nor Syuhaida
author_sort	Mat Zaki, Nor Syuhaida
title	New product ‘Insani’ low in market by Agro Bank branch Dungun / Nor Syuhaida Mat Zaki
title_short	New product ‘Insani’ low in market by Agro Bank branch Dungun / Nor Syuhaida Mat Zaki
title_full	New product ‘Insani’ low in market by Agro Bank branch Dungun / Nor Syuhaida Mat Zaki
title_fullStr	New product ‘Insani’ low in market by Agro Bank branch Dungun / Nor Syuhaida Mat Zaki
title_full_unstemmed	New product ‘Insani’ low in market by Agro Bank branch Dungun / Nor Syuhaida Mat Zaki
title_sort	new product ‘insani’ low in market by agro bank branch dungun / nor syuhaida mat zaki
publisher	Faculty of Business and Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/17085/ http://ir.uitm.edu.my/id/eprint/17085/2/PPb_NOR%20SYUHAIDA%20%20MAT%20ZAKI%20BM%2013_5.pdf
first_indexed	2023-09-18T22:57:31Z
last_indexed	2023-09-18T22:57:31Z
_version_	1777417953439907840

New product ‘Insani’ low in market by Agro Bank branch Dungun / Nor Syuhaida Mat Zaki

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