A study on customers’ satisfaction towards service quality at Menara Taming Sari Melaka / Fairus Sabran , Mohd Amnn Abu Hussin and Ros Farrah Ain Johar

The present research was conducted at Menara Taming Sari Melaka, This research intends to measure customers' satisfaction towards the service quality at Menara Taming Sari Melaka which located in Banda Hilir, Melaka, Malaysia, Service Quality (SERVQUAL) model was used to assess service quality...

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Main Authors:	Sabran, Fairus, Abu Hussin, Mohd Amnn, Ain Johar, Ros Farrah
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism Management 2013
Online Access:	http://ir.uitm.edu.my/id/eprint/17209/ http://ir.uitm.edu.my/id/eprint/17209/1/PPb_FAIRUS%20SABRAN%20HM%2014_5.pdf

id	uitm-17209
recordtype	eprints
spelling	uitm-172092019-10-23T04:43:58Z http://ir.uitm.edu.my/id/eprint/17209/ A study on customers’ satisfaction towards service quality at Menara Taming Sari Melaka / Fairus Sabran , Mohd Amnn Abu Hussin and Ros Farrah Ain Johar Sabran, Fairus Abu Hussin, Mohd Amnn Ain Johar, Ros Farrah The present research was conducted at Menara Taming Sari Melaka, This research intends to measure customers' satisfaction towards the service quality at Menara Taming Sari Melaka which located in Banda Hilir, Melaka, Malaysia, Service Quality (SERVQUAL) model was used to assess service quality that enables management to better understand the dimensions and how they affect service quality and customers' satisfaction. Successful service providers are able to meet and, whenever possible, exceed consumers' needs and wants in delivering services, due to certain specific characteristics of services such as intangibility, simultaneity, variability and perish ability and to the human element, ~ n particular the 'face-to-face' interaction with the customer. The quantitative and qualitative data taken from 150 respondents were analyzed and interpretations of the relationship made. It was found that service quality elements contribute significantly to customers' satisfaction. The customers' satisfaction towards service quality can give benefits to the Menara Taming Sari Melaka itself. Through the service quality, the tower can improve their service in every service quality dimensions. Faculty of Hotel and Tourism Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17209/1/PPb_FAIRUS%20SABRAN%20HM%2014_5.pdf Sabran, Fairus and Abu Hussin, Mohd Amnn and Ain Johar, Ros Farrah (2013) A study on customers’ satisfaction towards service quality at Menara Taming Sari Melaka / Fairus Sabran , Mohd Amnn Abu Hussin and Ros Farrah Ain Johar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	The present research was conducted at Menara Taming Sari Melaka, This research intends to measure customers' satisfaction towards the service quality at Menara Taming Sari Melaka which located in Banda Hilir, Melaka, Malaysia, Service Quality (SERVQUAL) model was used to assess service quality that enables management to better understand the dimensions and how they affect service quality and customers' satisfaction. Successful service providers are able to meet and, whenever possible, exceed consumers' needs and wants in delivering services, due to certain specific characteristics of services such as intangibility, simultaneity, variability and perish ability and to the human element, ~ n particular the 'face-to-face' interaction with the customer. The quantitative and qualitative data taken from 150 respondents were analyzed and interpretations of the relationship made. It was found that service quality elements contribute significantly to customers' satisfaction. The customers' satisfaction towards service quality can give benefits to the Menara Taming Sari Melaka itself. Through the service quality, the tower can improve their service in every service quality dimensions.
format	Student Project
author	Sabran, Fairus Abu Hussin, Mohd Amnn Ain Johar, Ros Farrah
spellingShingle	Sabran, Fairus Abu Hussin, Mohd Amnn Ain Johar, Ros Farrah A study on customers’ satisfaction towards service quality at Menara Taming Sari Melaka / Fairus Sabran , Mohd Amnn Abu Hussin and Ros Farrah Ain Johar
author_facet	Sabran, Fairus Abu Hussin, Mohd Amnn Ain Johar, Ros Farrah
author_sort	Sabran, Fairus
title	A study on customers’ satisfaction towards service quality at Menara Taming Sari Melaka / Fairus Sabran , Mohd Amnn Abu Hussin and Ros Farrah Ain Johar
title_short	A study on customers’ satisfaction towards service quality at Menara Taming Sari Melaka / Fairus Sabran , Mohd Amnn Abu Hussin and Ros Farrah Ain Johar
title_full	A study on customers’ satisfaction towards service quality at Menara Taming Sari Melaka / Fairus Sabran , Mohd Amnn Abu Hussin and Ros Farrah Ain Johar
title_fullStr	A study on customers’ satisfaction towards service quality at Menara Taming Sari Melaka / Fairus Sabran , Mohd Amnn Abu Hussin and Ros Farrah Ain Johar
title_full_unstemmed	A study on customers’ satisfaction towards service quality at Menara Taming Sari Melaka / Fairus Sabran , Mohd Amnn Abu Hussin and Ros Farrah Ain Johar
title_sort	study on customers’ satisfaction towards service quality at menara taming sari melaka / fairus sabran , mohd amnn abu hussin and ros farrah ain johar
publisher	Faculty of Hotel and Tourism Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/17209/ http://ir.uitm.edu.my/id/eprint/17209/1/PPb_FAIRUS%20SABRAN%20HM%2014_5.pdf
first_indexed	2023-09-18T22:57:47Z
last_indexed	2023-09-18T22:57:47Z
_version_	1777417970464587776

A study on customers’ satisfaction towards service quality at Menara Taming Sari Melaka / Fairus Sabran , Mohd Amnn Abu Hussin and Ros Farrah Ain Johar

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