Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin

Service quality have been a great impact towards organization's overall performance and revenues especially Tourism Industry where directly related with services. It is usually being achieved when visitor's satisfaction were fulfilled. Therefore. measuring visitor satisfaction becomes vita...

Full description

Bibliographic Details
Main Authors:	Kamal Azmir, Kamal Rul Asraf, Md Yasin, Siti Nur Syaffiqah, Kamarudin, Nur Diyana
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism Management 2014
Online Access:	http://ir.uitm.edu.my/id/eprint/17215/ http://ir.uitm.edu.my/id/eprint/17215/2/PPb_KAMAL%20RUL%20ASRAF%20KAMAL%20AZMIR%20HM%2014_5.pdf

id	uitm-17215
recordtype	eprints
spelling	uitm-172152019-01-23T23:58:47Z http://ir.uitm.edu.my/id/eprint/17215/ Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin Kamal Azmir, Kamal Rul Asraf Md Yasin, Siti Nur Syaffiqah Kamarudin, Nur Diyana Service quality have been a great impact towards organization's overall performance and revenues especially Tourism Industry where directly related with services. It is usually being achieved when visitor's satisfaction were fulfilled. Therefore. measuring visitor satisfaction becomes vital task in determining the future of the business.The purpose of this study is to identify, understanding and evaluate the level of visitor satisfaction toward service quality that had been provided in the museum in Melaka specifically Kesultanan Melayu Melaka museum using the SERVQUAL model developed by Parasuraman. Zeithaml and Berry. The study focused on identify the significant services dimension the influencing visitor perception and expectations. By using convenient sampling. the result indicates that some of the service dimensions should be improved in order to increase visitor satisfaction such as tangibles and reliability of the museum. Other dimensions such as responsiveness. empathy and assurance should be maintain or to be improved time to time. The data was computed using SPSS program and analyzed. The further explanations are discussed under this research. Faculty of Hotel and Tourism Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17215/2/PPb_KAMAL%20RUL%20ASRAF%20KAMAL%20AZMIR%20HM%2014_5.pdf Kamal Azmir, Kamal Rul Asraf and Md Yasin, Siti Nur Syaffiqah and Kamarudin, Nur Diyana (2014) Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Service quality have been a great impact towards organization's overall performance and revenues especially Tourism Industry where directly related with services. It is usually being achieved when visitor's satisfaction were fulfilled. Therefore. measuring visitor satisfaction becomes vital task in determining the future of the business.The purpose of this study is to identify, understanding and evaluate the level of visitor satisfaction toward service quality that had been provided in the museum in Melaka specifically Kesultanan Melayu Melaka museum using the SERVQUAL model developed by Parasuraman. Zeithaml and Berry. The study focused on identify the significant services dimension the influencing visitor perception and expectations. By using convenient sampling. the result indicates that some of the service dimensions should be improved in order to increase visitor satisfaction such as tangibles and reliability of the museum. Other dimensions such as responsiveness. empathy and assurance should be maintain or to be improved time to time. The data was computed using SPSS program and analyzed. The further explanations are discussed under this research.
format	Student Project
author	Kamal Azmir, Kamal Rul Asraf Md Yasin, Siti Nur Syaffiqah Kamarudin, Nur Diyana
spellingShingle	Kamal Azmir, Kamal Rul Asraf Md Yasin, Siti Nur Syaffiqah Kamarudin, Nur Diyana Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin
author_facet	Kamal Azmir, Kamal Rul Asraf Md Yasin, Siti Nur Syaffiqah Kamarudin, Nur Diyana
author_sort	Kamal Azmir, Kamal Rul Asraf
title	Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin
title_short	Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin
title_full	Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin
title_fullStr	Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin
title_full_unstemmed	Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin
title_sort	visitors' perception towards the service quality of muzium kesultanan melayu melaka / kamal rul asraf kamal azmir , siti nur syaffiqah md yasin and nur diyana kamarudin
publisher	Faculty of Hotel and Tourism Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/17215/ http://ir.uitm.edu.my/id/eprint/17215/2/PPb_KAMAL%20RUL%20ASRAF%20KAMAL%20AZMIR%20HM%2014_5.pdf
first_indexed	2023-09-18T22:57:48Z
last_indexed	2023-09-18T22:57:48Z
_version_	1777417971316031488

Visitors' perception towards the service quality of Muzium Kesultanan Melayu Melaka / Kamal Rul Asraf Kamal Azmir , Siti Nur Syaffiqah Md Yasin and Nur Diyana Kamarudin

Similar Items