Factors that contribute in customer loyalty at AIA Bhd. Headquarters, Kuala Lumpur / Nur Adena Izati Mohammad
This research is conducted to identify the factors that contribute in customer loyalty at AIA Bhd. headquarters, Kuala Lumpur. The factors are selected is customer perceived quality and expectations, customer trust and willingness and insurer commitment. The results of this research are based on the...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2017
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17269/ http://ir.uitm.edu.my/id/eprint/17269/1/PPb_NUR%20ADENA%20IZATI%20MOHAMMAD%20BM%2017_5.pdf |