Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat

Corpus of past literatures affirmed that revenue management may give a hotel a competitive edge. Howbeit, the issue of unfairness or inequality in pricing is critical within the hotel industry. Concentrating too much on profit while neglecting the customers feeling would caused organization malfunct...

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Bibliographic Details
Main Author:	Che Ahmat, Nur’hidayah
Format:	Thesis
Language:	English
Published:	2010
Online Access:	http://ir.uitm.edu.my/id/eprint/17529/ http://ir.uitm.edu.my/id/eprint/17529/2/TM_NUR%E2%80%99HIDAYAH%20CHE%20AHMAT%20HM%2010_5.pdf

id	uitm-17529
recordtype	eprints
spelling	uitm-175292019-02-27T04:33:38Z http://ir.uitm.edu.my/id/eprint/17529/ Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat Che Ahmat, Nur’hidayah Corpus of past literatures affirmed that revenue management may give a hotel a competitive edge. Howbeit, the issue of unfairness or inequality in pricing is critical within the hotel industry. Concentrating too much on profit while neglecting the customers feeling would caused organization malfunction. Hotel businesses are getting further aggressive with plethora of hotels available which honour the customer more options to choose and possess a high buying power decision. The intense rivalry among hotels drives them to be customer-oriented since customer is the king. This study empirically investigates the factors influencing perceived price fairness and the most influential one in measuring customer response behaviors. Also, this study will examine the effects of such factors on customer response behaviors. From the result, there are four factors extracted namely: 1) treatment experience, 2) price knowledge, 3) price expectation and 4) price information. Price knowledge was found to affect the customers’ reaction the most. Customers who acquire adequate knowledge about hotel room rates would not respond negatively to the hotel operators. Result has given some useful insights to the hotel operators in managing effective yield management and to be more alert on customers’ erratic behaviors 2010 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17529/2/TM_NUR%E2%80%99HIDAYAH%20CHE%20AHMAT%20HM%2010_5.pdf Che Ahmat, Nur’hidayah (2010) Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Corpus of past literatures affirmed that revenue management may give a hotel a competitive edge. Howbeit, the issue of unfairness or inequality in pricing is critical within the hotel industry. Concentrating too much on profit while neglecting the customers feeling would caused organization malfunction. Hotel businesses are getting further aggressive with plethora of hotels available which honour the customer more options to choose and possess a high buying power decision. The intense rivalry among hotels drives them to be customer-oriented since customer is the king. This study empirically investigates the factors influencing perceived price fairness and the most influential one in measuring customer response behaviors. Also, this study will examine the effects of such factors on customer response behaviors. From the result, there are four factors extracted namely: 1) treatment experience, 2) price knowledge, 3) price expectation and 4) price information. Price knowledge was found to affect the customers’ reaction the most. Customers who acquire adequate knowledge about hotel room rates would not respond negatively to the hotel operators. Result has given some useful insights to the hotel operators in managing effective yield management and to be more alert on customers’ erratic behaviors
format	Thesis
author	Che Ahmat, Nur’hidayah
spellingShingle	Che Ahmat, Nur’hidayah Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat
author_facet	Che Ahmat, Nur’hidayah
author_sort	Che Ahmat, Nur’hidayah
title	Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat
title_short	Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat
title_full	Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat
title_fullStr	Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat
title_full_unstemmed	Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat
title_sort	perception of price fairness and customer response behaviors / nur’hidayah che ahmat
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/17529/ http://ir.uitm.edu.my/id/eprint/17529/2/TM_NUR%E2%80%99HIDAYAH%20CHE%20AHMAT%20HM%2010_5.pdf
first_indexed	2023-09-18T22:58:31Z
last_indexed	2023-09-18T22:58:31Z
_version_	1777418016523288576

Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat

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