Product variety and lead-time analysis in pc assembly industry using simulation technique / Nor Hayati Saad

Product variety and lead-time analysis in pc assembly industry using simulation technique / Nor Hayati Saad

Product variety is one of the main market strategies in the mass customization (MC). The aim of MC is to satisfy individual needs with mass production efficiency. The diversification of product line is very important in today's business environment, where the customers are from various level of...

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Format: Article
Language:English
Published: Faculty of Mechanical Engineering and University Publication Centre (UPENA) 2006
Online Access:http://ir.uitm.edu.my/id/eprint/17588/
http://ir.uitm.edu.my/id/eprint/17588/1/AJ_NOR%20HAYATI%20SAAD%20JME%2006.pdf
id uitm-17588
recordtype eprints
spelling uitm-175882017-08-10T04:01:12Z http://ir.uitm.edu.my/id/eprint/17588/ Product variety and lead-time analysis in pc assembly industry using simulation technique / Nor Hayati Saad Product variety is one of the main market strategies in the mass customization (MC). The aim of MC is to satisfy individual needs with mass production efficiency. The diversification of product line is very important in today's business environment, where the customers are from various level of economic status, various ranges of age and have different need on certain product. In broadening product line based on customer requirement, it is analogous to increase relative attractions of the firm's product portfolio vis-a-vis competition. However, it may give negative effects on the manufacturing performance such as quality, cost, and problems in expediting customer orders. Hence, the main focus of this paper is to analyse the impact of product variety on lead-time. Lead- time is one of the very important performance indicators in measuring the performance of an organization. It is measured between placement of the order in the production until delivery time to customer. In analysing the impact, simulation model was built based on the focused manufacturing environment, in the area of Personal Computer (PC) Assembly Industry. The model was simulated using ARENA Simulation Software. Based on the quantitative result of the simulated model, the correlations between product variety and lead - time were analysed and observed. Faculty of Mechanical Engineering and University Publication Centre (UPENA) 2006 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/17588/1/AJ_NOR%20HAYATI%20SAAD%20JME%2006.pdf UNSPECIFIED (2006) Product variety and lead-time analysis in pc assembly industry using simulation technique / Nor Hayati Saad. Journal of Mechanical Engineering, 3 (1). pp. 17-31. ISSN 1823-5514
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description Product variety is one of the main market strategies in the mass customization (MC). The aim of MC is to satisfy individual needs with mass production efficiency. The diversification of product line is very important in today's business environment, where the customers are from various level of economic status, various ranges of age and have different need on certain product. In broadening product line based on customer requirement, it is analogous to increase relative attractions of the firm's product portfolio vis-a-vis competition. However, it may give negative effects on the manufacturing performance such as quality, cost, and problems in expediting customer orders. Hence, the main focus of this paper is to analyse the impact of product variety on lead-time. Lead- time is one of the very important performance indicators in measuring the performance of an organization. It is measured between placement of the order in the production until delivery time to customer. In analysing the impact, simulation model was built based on the focused manufacturing environment, in the area of Personal Computer (PC) Assembly Industry. The model was simulated using ARENA Simulation Software. Based on the quantitative result of the simulated model, the correlations between product variety and lead - time were analysed and observed.
format Article
title Product variety and lead-time analysis in pc assembly industry using simulation technique / Nor Hayati Saad
spellingShingle Product variety and lead-time analysis in pc assembly industry using simulation technique / Nor Hayati Saad
title_short Product variety and lead-time analysis in pc assembly industry using simulation technique / Nor Hayati Saad
title_full Product variety and lead-time analysis in pc assembly industry using simulation technique / Nor Hayati Saad
title_fullStr Product variety and lead-time analysis in pc assembly industry using simulation technique / Nor Hayati Saad
title_full_unstemmed Product variety and lead-time analysis in pc assembly industry using simulation technique / Nor Hayati Saad
title_sort product variety and lead-time analysis in pc assembly industry using simulation technique / nor hayati saad
publisher Faculty of Mechanical Engineering and University Publication Centre (UPENA)
publishDate 2006
url http://ir.uitm.edu.my/id/eprint/17588/
http://ir.uitm.edu.my/id/eprint/17588/1/AJ_NOR%20HAYATI%20SAAD%20JME%2006.pdf
first_indexed 2023-09-18T22:58:38Z
last_indexed 2023-09-18T22:58:38Z
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