Event organizers’ perception of green convention image: the relationship between green image and behavavioural intentions / Muhammad Aliff Asyraff Kamal Nur Zaman
As public awareness on environmental issues is gradually increasing nowadays, green elements seem as a crucial modern marketing tool that can induce people’s perception and behavioural intentions. Throughout tourism industry, most organizations belief destination image can be enhanced by implementin...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17667/ http://ir.uitm.edu.my/id/eprint/17667/2/TM_MUHAMMAD%20ALIFF%20ASYRAFF%20KAMAL%20NUR%20ZAMAN%20HM%2013_5.pdf |