Hotel internet marketing channel, trust and purchase decision: 5 star hotel in Kuala Lumpur / Amril Mu’idzuddin Amrahi
Internet has become a new way of communication where it generally used by most organizations. In most of the industry, internet is used as a marketing tool for them to promote their products and services. Including hotel industry, they also use internet as one of their promotion tools. Hotel interne...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17684/ http://ir.uitm.edu.my/id/eprint/17684/2/TM_AMRIL%20MU%E2%80%99IDZUDDIN%20AMRAHI%20HM%2013_5.pdf |