The impact of values on service quality towards customer satisfaction : a case study on MAF hospitality services / Roswadi Ismail
This study attempts to measure relationship between service quality and value towards customers’ satisfaction on hospitality service in Malaysian Armed Forces using a modified version of the LODGSERV and SERVQUAL instrument (Parasuraman, Zeithaml and Berry, 1988). All five dimensions of service qual...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17687/ http://ir.uitm.edu.my/id/eprint/17687/1/TM_ROSWADI%20ISMAIL%20HM%2010_5.pdf |