The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim

The foodservice industry is one of the fastest growing industry and continually develop in the future. As a restaurant service provider, it is important to retain the current customer and to recruit new one in order to sustain the restaurant business. The purpose of this study is to examine the infl...

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Main Author:	Ibrahim, Farah Amalina
Format:	Thesis
Language:	English
Published:	2013
Online Access:	http://ir.uitm.edu.my/id/eprint/17691/ http://ir.uitm.edu.my/id/eprint/17691/1/TM_FARAH%20AMALINA%20%20IBRAHIM%20HM%2013_5.pdf

id	uitm-17691
recordtype	eprints
spelling	uitm-176912019-02-27T01:17:47Z http://ir.uitm.edu.my/id/eprint/17691/ The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim Ibrahim, Farah Amalina The foodservice industry is one of the fastest growing industry and continually develop in the future. As a restaurant service provider, it is important to retain the current customer and to recruit new one in order to sustain the restaurant business. The purpose of this study is to examine the influence of product quality and restaurant environment towards customer return in specialty restaurant. Customer return is often indicated by customer’s satisfaction. Hence, to ensure that the customer will return and spread the positive word-of-mouth, it is important to satisfy the customer. This study was conducted with causal research design and quantitative methods were used to measure the variables. A structured questionnaire was used as the data collection method. Nonprobability sampling method with five points Likert scale was used to measure the customer response. The population study includes customer of specialty restaurant which were randomly chosen around Shah Alam. Approximately, 400 questionnaires were distributed to engage customer’s responses. Descriptive analysis, multiple regressions and mediating analysis were used to analyze the data. The findings showed that the product quality (β = 0.384, p < 0.05) and restaurant environment (β = 0.342, p < 0.05) has significant influence towards customer return and customer satisfaction mediate the relationship (with 95% bias corrected and accelerated confident interval excluding zero 0.127 to 0.299 and 0.188 to 0.327). Offering high quality products with delightful environment will not only increase satisfaction and return intention, but also improve the business reputation and generate better revenue. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17691/1/TM_FARAH%20AMALINA%20%20IBRAHIM%20HM%2013_5.pdf Ibrahim, Farah Amalina (2013) The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	The foodservice industry is one of the fastest growing industry and continually develop in the future. As a restaurant service provider, it is important to retain the current customer and to recruit new one in order to sustain the restaurant business. The purpose of this study is to examine the influence of product quality and restaurant environment towards customer return in specialty restaurant. Customer return is often indicated by customer’s satisfaction. Hence, to ensure that the customer will return and spread the positive word-of-mouth, it is important to satisfy the customer. This study was conducted with causal research design and quantitative methods were used to measure the variables. A structured questionnaire was used as the data collection method. Nonprobability sampling method with five points Likert scale was used to measure the customer response. The population study includes customer of specialty restaurant which were randomly chosen around Shah Alam. Approximately, 400 questionnaires were distributed to engage customer’s responses. Descriptive analysis, multiple regressions and mediating analysis were used to analyze the data. The findings showed that the product quality (β = 0.384, p < 0.05) and restaurant environment (β = 0.342, p < 0.05) has significant influence towards customer return and customer satisfaction mediate the relationship (with 95% bias corrected and accelerated confident interval excluding zero 0.127 to 0.299 and 0.188 to 0.327). Offering high quality products with delightful environment will not only increase satisfaction and return intention, but also improve the business reputation and generate better revenue.
format	Thesis
author	Ibrahim, Farah Amalina
spellingShingle	Ibrahim, Farah Amalina The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim
author_facet	Ibrahim, Farah Amalina
author_sort	Ibrahim, Farah Amalina
title	The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim
title_short	The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim
title_full	The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim
title_fullStr	The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim
title_full_unstemmed	The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim
title_sort	influence of product quality and restaurant environment towards customer return in specialty restaurant / farah amalina ibrahim
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/17691/ http://ir.uitm.edu.my/id/eprint/17691/1/TM_FARAH%20AMALINA%20%20IBRAHIM%20HM%2013_5.pdf
first_indexed	2023-09-18T22:58:51Z
last_indexed	2023-09-18T22:58:51Z
_version_	1777418037168701440

The influence of product quality and restaurant environment towards customer return in specialty restaurant / Farah Amalina Ibrahim

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