Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan

Shopping is acknowledged as an enjoyable activity where most of the countries applying the concept of shopping “festivals”, “carnivals” and “seasons”. This shopping seasons is eagerly awaited by locals and visitors as to grab the great discount and promotions, bargains and unbelievable discounts. Yo...

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Bibliographic Details
Main Author:	Mohd Wasilan, Nadia Hanim
Format:	Thesis
Language:	English
Published:	2013
Online Access:	http://ir.uitm.edu.my/id/eprint/17700/ http://ir.uitm.edu.my/id/eprint/17700/1/TM_NADIA%20HANIM%20MOHD%20WASILAN%20HM%2013_5.pdf

id	uitm-17700
recordtype	eprints
spelling	uitm-177002019-02-27T01:20:36Z http://ir.uitm.edu.my/id/eprint/17700/ Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan Mohd Wasilan, Nadia Hanim Shopping is acknowledged as an enjoyable activity where most of the countries applying the concept of shopping “festivals”, “carnivals” and “seasons”. This shopping seasons is eagerly awaited by locals and visitors as to grab the great discount and promotions, bargains and unbelievable discounts. Youth are one of the potential segment that should not be overlooked. Youth are those who aged 18 to 30 years old which formerly known as youth shopper. They are an emerging group that is recognized as a meaningful market segment as they have high spending power. Due to the recession, consumer had changed their mindset about discounted goods as nowadays, they are looking for good deals. The concept of customer perceived value used for more sophisticated measures of the construct. This study endeavours to investigate the relationship between youth perceived value attributes of bargain shopping towards future intention. Yet, there is a lack of studies pertaining to their perceived value of bargain to youth especially the youth excursionist. The findings may help the retailers to understand the youth shopping behaviour and refurbish their strategies as to attract youth spend in Malaysia. The results offer significant implications for retailers and future research in this strategically important area. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17700/1/TM_NADIA%20HANIM%20MOHD%20WASILAN%20HM%2013_5.pdf Mohd Wasilan, Nadia Hanim (2013) Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Shopping is acknowledged as an enjoyable activity where most of the countries applying the concept of shopping “festivals”, “carnivals” and “seasons”. This shopping seasons is eagerly awaited by locals and visitors as to grab the great discount and promotions, bargains and unbelievable discounts. Youth are one of the potential segment that should not be overlooked. Youth are those who aged 18 to 30 years old which formerly known as youth shopper. They are an emerging group that is recognized as a meaningful market segment as they have high spending power. Due to the recession, consumer had changed their mindset about discounted goods as nowadays, they are looking for good deals. The concept of customer perceived value used for more sophisticated measures of the construct. This study endeavours to investigate the relationship between youth perceived value attributes of bargain shopping towards future intention. Yet, there is a lack of studies pertaining to their perceived value of bargain to youth especially the youth excursionist. The findings may help the retailers to understand the youth shopping behaviour and refurbish their strategies as to attract youth spend in Malaysia. The results offer significant implications for retailers and future research in this strategically important area.
format	Thesis
author	Mohd Wasilan, Nadia Hanim
spellingShingle	Mohd Wasilan, Nadia Hanim Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan
author_facet	Mohd Wasilan, Nadia Hanim
author_sort	Mohd Wasilan, Nadia Hanim
title	Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan
title_short	Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan
title_full	Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan
title_fullStr	Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan
title_full_unstemmed	Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan
title_sort	perceived value of bargain shopping among youth / nadia hanim mohd wasilan
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/17700/ http://ir.uitm.edu.my/id/eprint/17700/1/TM_NADIA%20HANIM%20MOHD%20WASILAN%20HM%2013_5.pdf
first_indexed	2023-09-18T22:58:52Z
last_indexed	2023-09-18T22:58:52Z
_version_	1777418038485712896

Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan

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