The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad
Homestay programme in Malaysia is comprised of various ecotourism packages, offering agrotourism, nature-tourism and/or cultural-tourism activities. However, homestay hosts need to improve its activities in order to attract more tourists in the future. There has been a stable decrease in the numb...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17723/ http://ir.uitm.edu.my/id/eprint/17723/2/TM_MUHAMMAD%20FADHLI%20AHMAD%20HM%2013%20_5.pdf |
| id |
uitm-17723 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-177232019-02-27T01:38:12Z http://ir.uitm.edu.my/id/eprint/17723/ The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad Ahmad, Muhammad Fadhli Homestay programme in Malaysia is comprised of various ecotourism packages, offering agrotourism, nature-tourism and/or cultural-tourism activities. However, homestay hosts need to improve its activities in order to attract more tourists in the future. There has been a stable decrease in the number of homestay tourist arrivals in Kuala Medang, which is chosen as the setting of this study. A questionnaire was developed to examine tourists’ perception, preference and satisfaction level toward the homestay activities and how it affected post behavioural intentions. A convenient sample of 346 local and international tourists were surveyed and the results showed majority of them were satisfied with the homestay activities which led to positive post behavioural intentions. Activities which tourists most enjoyed were also identified in the findings. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17723/2/TM_MUHAMMAD%20FADHLI%20AHMAD%20HM%2013%20_5.pdf Ahmad, Muhammad Fadhli (2013) The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad. Masters thesis, Universiti Teknologi MARA. |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| description |
Homestay programme in Malaysia is comprised of various ecotourism packages, offering agrotourism,
nature-tourism and/or cultural-tourism activities. However, homestay hosts need to
improve its activities in order to attract more tourists in the future. There has been a stable
decrease in the number of homestay tourist arrivals in Kuala Medang, which is chosen as the
setting of this study. A questionnaire was developed to examine tourists’ perception, preference
and satisfaction level toward the homestay activities and how it affected post behavioural
intentions. A convenient sample of 346 local and international tourists were surveyed and the
results showed majority of them were satisfied with the homestay activities which led to positive
post behavioural intentions. Activities which tourists most enjoyed were also identified in the
findings. |
| format |
Thesis |
| author |
Ahmad, Muhammad Fadhli |
| spellingShingle |
Ahmad, Muhammad Fadhli The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad |
| author_facet |
Ahmad, Muhammad Fadhli |
| author_sort |
Ahmad, Muhammad Fadhli |
| title |
The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad |
| title_short |
The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad |
| title_full |
The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad |
| title_fullStr |
The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad |
| title_full_unstemmed |
The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad |
| title_sort |
relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of kuala medang homestay / muhammad fadhli ahmad |
| publishDate |
2013 |
| url |
http://ir.uitm.edu.my/id/eprint/17723/ http://ir.uitm.edu.my/id/eprint/17723/2/TM_MUHAMMAD%20FADHLI%20AHMAD%20HM%2013%20_5.pdf |
| first_indexed |
2023-09-18T22:58:55Z |
| last_indexed |
2023-09-18T22:58:55Z |
| _version_ |
1777418041824378880 |