Relationships of experiential marketing and experiential value in predicting tourists’ satisfaction on Kelantan food / Nurul Syahida Hawalis
Known as a Cradle of Malay Culture, Kelantan is famous for its distinctive cultural heritage, natural environments, and unparalleled hospitality of the locals including their unique foods which have influenced the development of the tourism industry. In relation to that, Kelantan Tourism Malaysia...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17726/ http://ir.uitm.edu.my/id/eprint/17726/2/TM_NURULSYAHIDA%20HAWALIS%20HM%2013_5.pdf |