Tourist perception, satisfaction and revisit intention on island tourism: a case of Tunku Abdul Rahman Marine Parks / Edi Rizal Kassim

Tourist perception, satisfaction and revisit intention on island tourism: a case of Tunku Abdul Rahman Marine Parks / Edi Rizal Kassim

This study is to explore In-depth understanding of the tourist perceptions towards the activities and services provided and to investigate the overall perception of tourist towards the activities and services provided by tour operator in Tunku Abdul Rahman Marine Park. . However, if a customer’s exp...

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Main Author: Edi Rizal Kassim
Format: Thesis
Language:English
Published: 2013
Online Access:http://ir.uitm.edu.my/id/eprint/17734/
http://ir.uitm.edu.my/id/eprint/17734/2/TM_EDI%20RIZAL%20KASSIM%20HM%2013_5.pdf
id uitm-17734
recordtype eprints
spelling uitm-177342019-02-27T01:57:25Z http://ir.uitm.edu.my/id/eprint/17734/ Tourist perception, satisfaction and revisit intention on island tourism: a case of Tunku Abdul Rahman Marine Parks / Edi Rizal Kassim Edi Rizal Kassim This study is to explore In-depth understanding of the tourist perceptions towards the activities and services provided and to investigate the overall perception of tourist towards the activities and services provided by tour operator in Tunku Abdul Rahman Marine Park. . However, if a customer’s expectation is not met by the perceived performance, dissatisfaction experience will occur. Therefore, satisfaction, being positive or negative, can be determined by performance and regarded as a vital basis of competitive issues. The result from this study attempt to gain overall perception of tourist towards the activities, price, satisfaction and quality of services provided by tour operator in Tunku Abdul Rahman Marine Park and from the result researcher could determine the factor of behavioral intention toward the Marine Park, or island. The significance of this paper will soon help to enhance tour operator’s services and give a wonderful experience to the tourist and meet the tourist needs and wants in future. Findings clearly revealed that tourist perception on island activities, service quality and price value are positively or negatively influenced tourist satisfaction in island tourism and their intention to revisit. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17734/2/TM_EDI%20RIZAL%20KASSIM%20HM%2013_5.pdf Edi Rizal Kassim (2013) Tourist perception, satisfaction and revisit intention on island tourism: a case of Tunku Abdul Rahman Marine Parks / Edi Rizal Kassim. Masters thesis, Universiti Teknologi MARA.
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description This study is to explore In-depth understanding of the tourist perceptions towards the activities and services provided and to investigate the overall perception of tourist towards the activities and services provided by tour operator in Tunku Abdul Rahman Marine Park. . However, if a customer’s expectation is not met by the perceived performance, dissatisfaction experience will occur. Therefore, satisfaction, being positive or negative, can be determined by performance and regarded as a vital basis of competitive issues. The result from this study attempt to gain overall perception of tourist towards the activities, price, satisfaction and quality of services provided by tour operator in Tunku Abdul Rahman Marine Park and from the result researcher could determine the factor of behavioral intention toward the Marine Park, or island. The significance of this paper will soon help to enhance tour operator’s services and give a wonderful experience to the tourist and meet the tourist needs and wants in future. Findings clearly revealed that tourist perception on island activities, service quality and price value are positively or negatively influenced tourist satisfaction in island tourism and their intention to revisit.
format Thesis
author Edi Rizal Kassim
spellingShingle Edi Rizal Kassim
Tourist perception, satisfaction and revisit intention on island tourism: a case of Tunku Abdul Rahman Marine Parks / Edi Rizal Kassim
author_facet Edi Rizal Kassim
author_sort Edi Rizal Kassim
title Tourist perception, satisfaction and revisit intention on island tourism: a case of Tunku Abdul Rahman Marine Parks / Edi Rizal Kassim
title_short Tourist perception, satisfaction and revisit intention on island tourism: a case of Tunku Abdul Rahman Marine Parks / Edi Rizal Kassim
title_full Tourist perception, satisfaction and revisit intention on island tourism: a case of Tunku Abdul Rahman Marine Parks / Edi Rizal Kassim
title_fullStr Tourist perception, satisfaction and revisit intention on island tourism: a case of Tunku Abdul Rahman Marine Parks / Edi Rizal Kassim
title_full_unstemmed Tourist perception, satisfaction and revisit intention on island tourism: a case of Tunku Abdul Rahman Marine Parks / Edi Rizal Kassim
title_sort tourist perception, satisfaction and revisit intention on island tourism: a case of tunku abdul rahman marine parks / edi rizal kassim
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/17734/
http://ir.uitm.edu.my/id/eprint/17734/2/TM_EDI%20RIZAL%20KASSIM%20HM%2013_5.pdf
first_indexed 2023-09-18T22:58:57Z
last_indexed 2023-09-18T22:58:57Z
_version_ 1777418043407728640

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