Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan

The increase in popularity of digital media technology has led to a tremendous swing towards the digital distribution of content over traditional printing processes. The new technology and challenges in book printing business changed the industry landscape. These challenges lead to the significant q...

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Main Author:	Mohd Rosnan, Shalida
Format:	Thesis
Language:	English
Published:	2016
Online Access:	http://ir.uitm.edu.my/id/eprint/17763/ http://ir.uitm.edu.my/id/eprint/17763/2/TM_SHALIDA%20MOHD%20ROSNAN%20AD%2016_5.pdf

id	uitm-17763
recordtype	eprints
spelling	uitm-177632019-02-06T07:24:28Z http://ir.uitm.edu.my/id/eprint/17763/ Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan Mohd Rosnan, Shalida The increase in popularity of digital media technology has led to a tremendous swing towards the digital distribution of content over traditional printing processes. The new technology and challenges in book printing business changed the industry landscape. These challenges lead to the significant questions about on how printers may survive in the book printing industry. However, the discussion that focuses on factors to be implemented to success in surviving the challenges is scarce. The purpose of this research was to identify the factors that led to the success of book printers in Selangor and Kuala Lumpur. Through a case study of five printers, Ultimate Print Sdn Bhd, BS Print Sdn Bhd, Times Offset (Malaysia) Sdn Bhd, Naga Global Print Sdn Bhd and Harian Zulfadzli Sdn Bhd, this paper investigates on what factors strategically implemented to thrive and survive in the business. The researcher conducted openended interviews among book printers and identified factors to sustain the business. The researcher obtained the data by analysing the qualitative data from interviews and documents. Results from this research suggested that to remain in the book printing industry; printers must have these factors; investing in new technologies, improving efficiency, focusing on marketing to expand business and working closely with customers. 2016 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17763/2/TM_SHALIDA%20MOHD%20ROSNAN%20AD%2016_5.pdf Mohd Rosnan, Shalida (2016) Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	The increase in popularity of digital media technology has led to a tremendous swing towards the digital distribution of content over traditional printing processes. The new technology and challenges in book printing business changed the industry landscape. These challenges lead to the significant questions about on how printers may survive in the book printing industry. However, the discussion that focuses on factors to be implemented to success in surviving the challenges is scarce. The purpose of this research was to identify the factors that led to the success of book printers in Selangor and Kuala Lumpur. Through a case study of five printers, Ultimate Print Sdn Bhd, BS Print Sdn Bhd, Times Offset (Malaysia) Sdn Bhd, Naga Global Print Sdn Bhd and Harian Zulfadzli Sdn Bhd, this paper investigates on what factors strategically implemented to thrive and survive in the business. The researcher conducted openended interviews among book printers and identified factors to sustain the business. The researcher obtained the data by analysing the qualitative data from interviews and documents. Results from this research suggested that to remain in the book printing industry; printers must have these factors; investing in new technologies, improving efficiency, focusing on marketing to expand business and working closely with customers.
format	Thesis
author	Mohd Rosnan, Shalida
spellingShingle	Mohd Rosnan, Shalida Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan
author_facet	Mohd Rosnan, Shalida
author_sort	Mohd Rosnan, Shalida
title	Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan
title_short	Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan
title_full	Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan
title_fullStr	Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan
title_full_unstemmed	Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan
title_sort	contribution factors to the success of book printers in surviving book printing industry / shalida mohd rosnan
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/17763/ http://ir.uitm.edu.my/id/eprint/17763/2/TM_SHALIDA%20MOHD%20ROSNAN%20AD%2016_5.pdf
first_indexed	2023-09-18T22:59:01Z
last_indexed	2023-09-18T22:59:01Z
_version_	1777418047484592128

Contribution factors to the success of book printers in surviving book printing industry / Shalida Mohd Rosnan

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