A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin

This research reports the impact of visual identity towards image building of Polis DiRaja Malaysia (PDRM) by focusing Mobile Patrol Vehicle (MPV) as a case study. The scope of study includes public respondents from Shah Alam, Selangor Darul Ehsan. The objective of this study is threefold. The first...

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Main Author:	Jamaludin, Mohd Azlizan
Format:	Thesis
Language:	English
Published:	2015
Online Access:	http://ir.uitm.edu.my/id/eprint/17839/ http://ir.uitm.edu.my/id/eprint/17839/2/TM_MOHD%20AZLIZAN%20JAMALUDIN%20AD%2015_5.pdf

id	uitm-17839
recordtype	eprints
spelling	uitm-178392018-10-18T06:58:15Z http://ir.uitm.edu.my/id/eprint/17839/ A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin Jamaludin, Mohd Azlizan This research reports the impact of visual identity towards image building of Polis DiRaja Malaysia (PDRM) by focusing Mobile Patrol Vehicle (MPV) as a case study. The scope of study includes public respondents from Shah Alam, Selangor Darul Ehsan. The objective of this study is threefold. The first objective is to understand the impacts of visual identity effectiveness towards PDRM. The second objective is to investigate the relevant elements towards the characteristics of the visual identity of PDRM. The third objective is to uphold the visual identity of PDRM as the law and enforcement agencies in order to perceive the public community awareness towards the police institution. This has led to the following implications: 1. The identification of general perceptions of public perception, which are most relevant for the visual identity of PDRM; 2. The development of an understanding of how these perceptions, expressed as adjectives, influences or can be used as a basis for selecting a range of factors and characteristics typically used in MPV design, such as form features, form elements, and form principles; and 3. The exploration of applying selected bipolar adjectives as spectra for understanding visual identity of PDRM. The study has shown that there are valid correlations between public perception on brand image and identity, graphic stripe design, and public perception on PDRM. This justifies the search on how these selected public perceptions can be used as a foundation for image building of PDRM as an enforcement body in relation to MPV design. 2015 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17839/2/TM_MOHD%20AZLIZAN%20JAMALUDIN%20AD%2015_5.pdf Jamaludin, Mohd Azlizan (2015) A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	This research reports the impact of visual identity towards image building of Polis DiRaja Malaysia (PDRM) by focusing Mobile Patrol Vehicle (MPV) as a case study. The scope of study includes public respondents from Shah Alam, Selangor Darul Ehsan. The objective of this study is threefold. The first objective is to understand the impacts of visual identity effectiveness towards PDRM. The second objective is to investigate the relevant elements towards the characteristics of the visual identity of PDRM. The third objective is to uphold the visual identity of PDRM as the law and enforcement agencies in order to perceive the public community awareness towards the police institution. This has led to the following implications: 1. The identification of general perceptions of public perception, which are most relevant for the visual identity of PDRM; 2. The development of an understanding of how these perceptions, expressed as adjectives, influences or can be used as a basis for selecting a range of factors and characteristics typically used in MPV design, such as form features, form elements, and form principles; and 3. The exploration of applying selected bipolar adjectives as spectra for understanding visual identity of PDRM. The study has shown that there are valid correlations between public perception on brand image and identity, graphic stripe design, and public perception on PDRM. This justifies the search on how these selected public perceptions can be used as a foundation for image building of PDRM as an enforcement body in relation to MPV design.
format	Thesis
author	Jamaludin, Mohd Azlizan
spellingShingle	Jamaludin, Mohd Azlizan A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin
author_facet	Jamaludin, Mohd Azlizan
author_sort	Jamaludin, Mohd Azlizan
title	A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin
title_short	A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin
title_full	A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin
title_fullStr	A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin
title_full_unstemmed	A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin
title_sort	case study on the impact of pdrm mobile patrol vehicle visual identity / mohd azlizan jamaludin
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/17839/ http://ir.uitm.edu.my/id/eprint/17839/2/TM_MOHD%20AZLIZAN%20JAMALUDIN%20AD%2015_5.pdf
first_indexed	2023-09-18T22:59:11Z
last_indexed	2023-09-18T22:59:11Z
_version_	1777418057900097536

A case study on the impact of PDRM mobile patrol vehicle visual identity / Mohd Azlizan Jamaludin

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