Reader's satisfaction and purchase probability of Melaka Hari Ini newspaper / Hamidah Norman, Suhailah Ibrahim and Noor Azima Mohammad
This research would ascertain reader's satisfaction of product, promotion and purchase probability for a newspaper Melaka Hari Ini (MHI). The Malaysian newspaper industry has been around since 1800's and gone through changes to suit the demands from readers of various age groups (mostly of...
| Format: | Student Project |
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| Published: |
Faculty of Business and Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18031/ |