Measuring customer satisfaction through speech using valence arousal approach / Aina Najwa Razman Shah

Call centers deal with numerous customers each day. When customers are happy they are regarded as satisfied and when they are angry and sad, they are regarded as dissatisfied. In order to determine the customer satisfaction level, this project used valence and arousal method as many researchers conc...

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Main Author: Razman Shah, Aina Najwa
Format: Thesis
Language:English
Published: 2016
Online Access:http://ir.uitm.edu.my/id/eprint/18128/
http://ir.uitm.edu.my/id/eprint/18128/2/TD_AINA%20NAJWA%20RAZMAN%20SHAH%20CS%2016_5.pdf
id uitm-18128
recordtype eprints
spelling uitm-181282019-02-28T03:48:13Z http://ir.uitm.edu.my/id/eprint/18128/ Measuring customer satisfaction through speech using valence arousal approach / Aina Najwa Razman Shah Razman Shah, Aina Najwa Call centers deal with numerous customers each day. When customers are happy they are regarded as satisfied and when they are angry and sad, they are regarded as dissatisfied. In order to determine the customer satisfaction level, this project used valence and arousal method as many researchers concur that emotion has at least two primitives of valence and arousal. There are several problems that motivates the development of this project, namely: measuring customer satisfaction using speech is yet to be developed, lack of empirical study on valence arousal method for speech and there is still no standard approach on speech emotion recognition. Based on literature review, Mel-Frequency Cepstral Coefficient (MFCC) is used for feature extraction and Adaptive Neuro Fuzzy Inference System (ANFIS) with subtractive clustering is employed for classification. This project used Agile methodology which consists of 5 phase namely: requirement, design, implementation, testing and documentation. The output are measured using two dimensional emotional classification which consist of valence and arousal. The performance of the valence and arousal method are measured using two type of thresholds. The first threshold is breaking into three equal part with following threshold values for both valence and arousal: 0.67, 0.67 and 0.66. The second threshold is breaking into 3 part with different threshold values of 0.75, 0.5 and 0.75. Experimental result shows that recognition rate for measuring satisfaction is 40.4% and neutral emotion obtained the highest recognition with 57.8% on the first threshold. This analysis may help in understanding the satisfaction and dissatisfaction of customers based on speech and the accuracy performance of the proposed method can be improved. 2016 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18128/2/TD_AINA%20NAJWA%20RAZMAN%20SHAH%20CS%2016_5.pdf Razman Shah, Aina Najwa (2016) Measuring customer satisfaction through speech using valence arousal approach / Aina Najwa Razman Shah. Degree thesis, Universiti Teknologi MARA.
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description Call centers deal with numerous customers each day. When customers are happy they are regarded as satisfied and when they are angry and sad, they are regarded as dissatisfied. In order to determine the customer satisfaction level, this project used valence and arousal method as many researchers concur that emotion has at least two primitives of valence and arousal. There are several problems that motivates the development of this project, namely: measuring customer satisfaction using speech is yet to be developed, lack of empirical study on valence arousal method for speech and there is still no standard approach on speech emotion recognition. Based on literature review, Mel-Frequency Cepstral Coefficient (MFCC) is used for feature extraction and Adaptive Neuro Fuzzy Inference System (ANFIS) with subtractive clustering is employed for classification. This project used Agile methodology which consists of 5 phase namely: requirement, design, implementation, testing and documentation. The output are measured using two dimensional emotional classification which consist of valence and arousal. The performance of the valence and arousal method are measured using two type of thresholds. The first threshold is breaking into three equal part with following threshold values for both valence and arousal: 0.67, 0.67 and 0.66. The second threshold is breaking into 3 part with different threshold values of 0.75, 0.5 and 0.75. Experimental result shows that recognition rate for measuring satisfaction is 40.4% and neutral emotion obtained the highest recognition with 57.8% on the first threshold. This analysis may help in understanding the satisfaction and dissatisfaction of customers based on speech and the accuracy performance of the proposed method can be improved.
format Thesis
author Razman Shah, Aina Najwa
spellingShingle Razman Shah, Aina Najwa
Measuring customer satisfaction through speech using valence arousal approach / Aina Najwa Razman Shah
author_facet Razman Shah, Aina Najwa
author_sort Razman Shah, Aina Najwa
title Measuring customer satisfaction through speech using valence arousal approach / Aina Najwa Razman Shah
title_short Measuring customer satisfaction through speech using valence arousal approach / Aina Najwa Razman Shah
title_full Measuring customer satisfaction through speech using valence arousal approach / Aina Najwa Razman Shah
title_fullStr Measuring customer satisfaction through speech using valence arousal approach / Aina Najwa Razman Shah
title_full_unstemmed Measuring customer satisfaction through speech using valence arousal approach / Aina Najwa Razman Shah
title_sort measuring customer satisfaction through speech using valence arousal approach / aina najwa razman shah
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/18128/
http://ir.uitm.edu.my/id/eprint/18128/2/TD_AINA%20NAJWA%20RAZMAN%20SHAH%20CS%2016_5.pdf
first_indexed 2023-09-18T22:59:49Z
last_indexed 2023-09-18T22:59:49Z
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