Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz

Islam is the official religion in Malaysia and alcoholic drinks is totally illegal for Muslims. Several cases have been reported in newspaper about the mixed placement of alcoholic and non-alcoholic canned beverages at the same product shelf. The design on the cans caused the confusion among Muslim...

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Bibliographic Details
Main Author:	Abdul Aziz, Mohd Nasiruddin
Format:	Thesis
Language:	English
Published:	2015
Online Access:	http://ir.uitm.edu.my/id/eprint/18398/ http://ir.uitm.edu.my/id/eprint/18398/2/TM_MOHD%20NASIRUDDIN%20ABDUL%20AZIZ%20AD%2015_5.pdf

id	uitm-18398
recordtype	eprints
spelling	uitm-183982019-02-20T01:53:52Z http://ir.uitm.edu.my/id/eprint/18398/ Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz Abdul Aziz, Mohd Nasiruddin Islam is the official religion in Malaysia and alcoholic drinks is totally illegal for Muslims. Several cases have been reported in newspaper about the mixed placement of alcoholic and non-alcoholic canned beverages at the same product shelf. The design on the cans caused the confusion among Muslim consumers to differentiate between the alcoholic and non-alcoholic canned beverages. This research aimed to define the confusing elements and create a new visual sign to help the Muslim consumers to be able to recognize the canned alcoholic beverages effectively. The research use mixed method to achieve the research objectives. The qualitative data gathered from questionnaire survey in pilot-test, pre-test, and post-test stages, while the quantitative data are from literature review, in-depth interview, direct observation, and visual analysis. All collected data was analysed and integrated using the triangulation of data. The early research found that there are five design elements may cause the confusion which is pattern, colour, brand, images, and typography. A Haram logo was developed to enhance the contrast design between Halal and Haram canned beverages. It is hoped that this research will encourage other local researchers to investigating on this related issue to ensure the Malaysian Muslim consumers right always in protected. 2015 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18398/2/TM_MOHD%20NASIRUDDIN%20ABDUL%20AZIZ%20AD%2015_5.pdf Abdul Aziz, Mohd Nasiruddin (2015) Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Islam is the official religion in Malaysia and alcoholic drinks is totally illegal for Muslims. Several cases have been reported in newspaper about the mixed placement of alcoholic and non-alcoholic canned beverages at the same product shelf. The design on the cans caused the confusion among Muslim consumers to differentiate between the alcoholic and non-alcoholic canned beverages. This research aimed to define the confusing elements and create a new visual sign to help the Muslim consumers to be able to recognize the canned alcoholic beverages effectively. The research use mixed method to achieve the research objectives. The qualitative data gathered from questionnaire survey in pilot-test, pre-test, and post-test stages, while the quantitative data are from literature review, in-depth interview, direct observation, and visual analysis. All collected data was analysed and integrated using the triangulation of data. The early research found that there are five design elements may cause the confusion which is pattern, colour, brand, images, and typography. A Haram logo was developed to enhance the contrast design between Halal and Haram canned beverages. It is hoped that this research will encourage other local researchers to investigating on this related issue to ensure the Malaysian Muslim consumers right always in protected.
format	Thesis
author	Abdul Aziz, Mohd Nasiruddin
spellingShingle	Abdul Aziz, Mohd Nasiruddin Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz
author_facet	Abdul Aziz, Mohd Nasiruddin
author_sort	Abdul Aziz, Mohd Nasiruddin
title	Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz
title_short	Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz
title_full	Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz
title_fullStr	Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz
title_full_unstemmed	Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz
title_sort	visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / mohd nasiruddin abdul aziz
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/18398/ http://ir.uitm.edu.my/id/eprint/18398/2/TM_MOHD%20NASIRUDDIN%20ABDUL%20AZIZ%20AD%2015_5.pdf
first_indexed	2023-09-18T23:00:26Z
last_indexed	2023-09-18T23:00:26Z
_version_	1777418136567414784

Visual analysis of canned alcoholic beverages' packaging to avoid confusion among muslim consumers / Mohd Nasiruddin Abdul Aziz

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