Factors affecting consumers’ green product purchase intentions among employees in Majlis Perbandaran Jasin / Liyana Sorfina Azmi

The current rapid growth in the economy and the patterns of consumers’ consumption and behaviour worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent public concern in the developed countries and has recently awakens developi...

Full description

Bibliographic Details
Main Author:	Azmi, Liyana Sorfina
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2017
Online Access:	http://ir.uitm.edu.my/id/eprint/18405/ http://ir.uitm.edu.my/id/eprint/18405/2/PPb_LIYANA%20SORFINA%20AZMI%20BM%2017_5.pdf

id	uitm-18405
recordtype	eprints
spelling	uitm-184052019-04-17T02:10:26Z http://ir.uitm.edu.my/id/eprint/18405/ Factors affecting consumers’ green product purchase intentions among employees in Majlis Perbandaran Jasin / Liyana Sorfina Azmi Azmi, Liyana Sorfina The current rapid growth in the economy and the patterns of consumers’ consumption and behaviour worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent public concern in the developed countries and has recently awakens developing countries to the green movement. Inadequate information related to local and international marketers to understand consumer behaviour to develop a comprehensive distribution and marketing strategies of green products in the country where the trend is still new. Thus, this research aims to study the adoption of green purchase intentions among employees in Majlis Perbandaran Jasin in particular. The drivers of the adoption of green purchase intentions are subjective norms, attitude towards environment and green experience. There are 3 hypotheses constructed in this research. 100 self-administered questionnaires were distributed to the unit of analysis which is the employees of Majlis Perbandaran Jasin. The data collected were analysed using the Statistical Package for Social Science (SPSS). Results from this study show that attitude towards environment and green experience has significant impact on green purchase intentions. Recommendation for future research has also been included. Faculty of Business Management 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18405/2/PPb_LIYANA%20SORFINA%20AZMI%20BM%2017_5.pdf Azmi, Liyana Sorfina (2017) Factors affecting consumers’ green product purchase intentions among employees in Majlis Perbandaran Jasin / Liyana Sorfina Azmi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	The current rapid growth in the economy and the patterns of consumers’ consumption and behaviour worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent public concern in the developed countries and has recently awakens developing countries to the green movement. Inadequate information related to local and international marketers to understand consumer behaviour to develop a comprehensive distribution and marketing strategies of green products in the country where the trend is still new. Thus, this research aims to study the adoption of green purchase intentions among employees in Majlis Perbandaran Jasin in particular. The drivers of the adoption of green purchase intentions are subjective norms, attitude towards environment and green experience. There are 3 hypotheses constructed in this research. 100 self-administered questionnaires were distributed to the unit of analysis which is the employees of Majlis Perbandaran Jasin. The data collected were analysed using the Statistical Package for Social Science (SPSS). Results from this study show that attitude towards environment and green experience has significant impact on green purchase intentions. Recommendation for future research has also been included.
format	Student Project
author	Azmi, Liyana Sorfina
spellingShingle	Azmi, Liyana Sorfina Factors affecting consumers’ green product purchase intentions among employees in Majlis Perbandaran Jasin / Liyana Sorfina Azmi
author_facet	Azmi, Liyana Sorfina
author_sort	Azmi, Liyana Sorfina
title	Factors affecting consumers’ green product purchase intentions among employees in Majlis Perbandaran Jasin / Liyana Sorfina Azmi
title_short	Factors affecting consumers’ green product purchase intentions among employees in Majlis Perbandaran Jasin / Liyana Sorfina Azmi
title_full	Factors affecting consumers’ green product purchase intentions among employees in Majlis Perbandaran Jasin / Liyana Sorfina Azmi
title_fullStr	Factors affecting consumers’ green product purchase intentions among employees in Majlis Perbandaran Jasin / Liyana Sorfina Azmi
title_full_unstemmed	Factors affecting consumers’ green product purchase intentions among employees in Majlis Perbandaran Jasin / Liyana Sorfina Azmi
title_sort	factors affecting consumers’ green product purchase intentions among employees in majlis perbandaran jasin / liyana sorfina azmi
publisher	Faculty of Business Management
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/18405/ http://ir.uitm.edu.my/id/eprint/18405/2/PPb_LIYANA%20SORFINA%20AZMI%20BM%2017_5.pdf
first_indexed	2023-09-18T23:00:27Z
last_indexed	2023-09-18T23:00:27Z
_version_	1777418137607602176

Factors affecting consumers’ green product purchase intentions among employees in Majlis Perbandaran Jasin / Liyana Sorfina Azmi

Similar Items