The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin

The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin

The research entitled "The Effectiveness of Advertising Towards Personal Loans Offered By Bank Islam Malaysia Berhad BIMB". The objectives of the study are firstly to identify the advertising tools that have been used by Bank Islam in order to advertise their product especially their perso...

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Format: Student Project
Language:English
Published: Faculty of Business Management 2005
Online Access:http://ir.uitm.edu.my/id/eprint/18464/
http://ir.uitm.edu.my/id/eprint/18464/1/PPb_MOHD%20AZRI%20KAMARUDIN%20BM%2005_5.pdf
id uitm-18464
recordtype eprints
spelling uitm-184642017-12-08T08:59:00Z http://ir.uitm.edu.my/id/eprint/18464/ The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin The research entitled "The Effectiveness of Advertising Towards Personal Loans Offered By Bank Islam Malaysia Berhad BIMB". The objectives of the study are firstly to identify the advertising tools that have been used by Bank Islam in order to advertise their product especially their personal loans through out the consumers and secondly, to analyze the effectiveness of the tools which were being used. It is because from the advertising, it represents an important means by which organization interacting with their customers both current and potential. Thus, from the advertising also it will enhance company performance besides making all their customers aware about their product offered. In this study, the effectiveness of the advertising towards personal loans will be discussed on the awareness of the consumers and relevancy of effectiveness to advertising applied by the BIMB. The scope of the study was confined to the BIMB personal loans applicants in Jalan Duta and Ampang. Questionnaires will be distributed to the applicants who applied personal loans from BIMB. Faculty of Business Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18464/1/PPb_MOHD%20AZRI%20KAMARUDIN%20BM%2005_5.pdf UNSPECIFIED (2005) The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description The research entitled "The Effectiveness of Advertising Towards Personal Loans Offered By Bank Islam Malaysia Berhad BIMB". The objectives of the study are firstly to identify the advertising tools that have been used by Bank Islam in order to advertise their product especially their personal loans through out the consumers and secondly, to analyze the effectiveness of the tools which were being used. It is because from the advertising, it represents an important means by which organization interacting with their customers both current and potential. Thus, from the advertising also it will enhance company performance besides making all their customers aware about their product offered. In this study, the effectiveness of the advertising towards personal loans will be discussed on the awareness of the consumers and relevancy of effectiveness to advertising applied by the BIMB. The scope of the study was confined to the BIMB personal loans applicants in Jalan Duta and Ampang. Questionnaires will be distributed to the applicants who applied personal loans from BIMB.
format Student Project
title The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin
spellingShingle The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin
title_short The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin
title_full The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin
title_fullStr The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin
title_full_unstemmed The effectiveness of advertising towards personal loans offer by Bank Islam Malaysia Berhad / Mohd Azri Kamarudin
title_sort effectiveness of advertising towards personal loans offer by bank islam malaysia berhad / mohd azri kamarudin
publisher Faculty of Business Management
publishDate 2005
url http://ir.uitm.edu.my/id/eprint/18464/
http://ir.uitm.edu.my/id/eprint/18464/1/PPb_MOHD%20AZRI%20KAMARUDIN%20BM%2005_5.pdf
first_indexed 2023-09-18T23:00:35Z
last_indexed 2023-09-18T23:00:35Z
_version_ 1777418146321268736

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