The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid

The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid

Promotional strategy is a plan for the optimal use of the elements of promotions: advertising, public relations, personal selling, direct marketing, and sales promotions. The promotional plan becomes an integral part of marketing strategy for reaching the target market. This study is focused on the...

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Format: Student Project
Language:English
Published: Faculty of Business Management 2007
Online Access:http://ir.uitm.edu.my/id/eprint/18470/
http://ir.uitm.edu.my/id/eprint/18470/1/PPb_MOHD%20FAZRUL%20MOHD%20RASHID%20BM%2007_5.pdf
id uitm-18470
recordtype eprints
spelling uitm-184702017-12-12T03:30:56Z http://ir.uitm.edu.my/id/eprint/18470/ The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid Promotional strategy is a plan for the optimal use of the elements of promotions: advertising, public relations, personal selling, direct marketing, and sales promotions. The promotional plan becomes an integral part of marketing strategy for reaching the target market. This study is focused on the effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 as promotion is important elements in marketing mix. Any combination of promotional strategies is used to achieve the organizational goals. In this research, elements of promotional strategies which is advertising, direct marketing and sales promotion is used as it is contribute towards the demand for Truckers Center. The findings highlighted that all the three elements is contributed towards the demand for Truckers Center and the firm should takes actions and focus on the sales promotion and the direct marketing strategies. The researcher also identified the strengths and weaknesses of each factors and came out with recommendations such as allocation of money for promotional strategies, hire marketing personnel, considering other promotional strategy and improve the service of Truckers Center. By implementing these four recommendations, the researcher optimism that it will help the firm to better upgrade its performance in any area that is not running well in the management for future use. Faculty of Business Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18470/1/PPb_MOHD%20FAZRUL%20MOHD%20RASHID%20BM%2007_5.pdf UNSPECIFIED (2007) The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description Promotional strategy is a plan for the optimal use of the elements of promotions: advertising, public relations, personal selling, direct marketing, and sales promotions. The promotional plan becomes an integral part of marketing strategy for reaching the target market. This study is focused on the effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 as promotion is important elements in marketing mix. Any combination of promotional strategies is used to achieve the organizational goals. In this research, elements of promotional strategies which is advertising, direct marketing and sales promotion is used as it is contribute towards the demand for Truckers Center. The findings highlighted that all the three elements is contributed towards the demand for Truckers Center and the firm should takes actions and focus on the sales promotion and the direct marketing strategies. The researcher also identified the strengths and weaknesses of each factors and came out with recommendations such as allocation of money for promotional strategies, hire marketing personnel, considering other promotional strategy and improve the service of Truckers Center. By implementing these four recommendations, the researcher optimism that it will help the firm to better upgrade its performance in any area that is not running well in the management for future use.
format Student Project
title The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid
spellingShingle The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid
title_short The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid
title_full The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid
title_fullStr The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid
title_full_unstemmed The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid
title_sort effectiveness of promotional strategies towards the demand for truckers center, durian tunggal, melaka, from year 2005 to 2007 / mohd fazrul mohd rashid
publisher Faculty of Business Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/18470/
http://ir.uitm.edu.my/id/eprint/18470/1/PPb_MOHD%20FAZRUL%20MOHD%20RASHID%20BM%2007_5.pdf
first_indexed 2023-09-18T23:00:36Z
last_indexed 2023-09-18T23:00:36Z
_version_ 1777418147188441088

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