The effectiveness of promotional strategies towards the demand for Truckers Center, Durian Tunggal, Melaka, from year 2005 to 2007 / Mohd Fazrul Mohd Rashid
Promotional strategy is a plan for the optimal use of the elements of promotions: advertising, public relations, personal selling, direct marketing, and sales promotions. The promotional plan becomes an integral part of marketing strategy for reaching the target market. This study is focused on the...
| Format: | Student Project |
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| Language: | English |
| Published: |
Faculty of Business Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18470/ http://ir.uitm.edu.my/id/eprint/18470/1/PPb_MOHD%20FAZRUL%20MOHD%20RASHID%20BM%2007_5.pdf |