The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib

Intense competition in the business environment forces firms to look for ther best approach to attract and create patronage intention. Servicescape is a strategy used by many firms to maintain patronage intention. Good implementation of servicescape strategies will result in quality built between cu...

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Main Author:	Ahmad Razib, Muhammad Ashraaf
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2017
Online Access:	http://ir.uitm.edu.my/id/eprint/18478/ http://ir.uitm.edu.my/id/eprint/18478/1/PPb_MUHAMMAD%20ASHRAAF%20AHMAD%20RAZIB%20BM%2017_5.pdf

id	uitm-18478
recordtype	eprints
spelling	uitm-184782019-04-19T02:19:38Z http://ir.uitm.edu.my/id/eprint/18478/ The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib Ahmad Razib, Muhammad Ashraaf Intense competition in the business environment forces firms to look for ther best approach to attract and create patronage intention. Servicescape is a strategy used by many firms to maintain patronage intention. Good implementation of servicescape strategies will result in quality built between customers and firms. The main study of this research is to investigate the impact of servicescape on patronage intention evidence from Arabic restaurants in Shah Alam. Patronage intention being a dependent variables in this research and measured by five independent variables which is aesthetics, ambient conditions, space, seating comfort and cleanliness. A review of literature was conducted to find out the patronage intention on Arabic restaurants. The literature review confirms this relationship. This research is based on 130 respondents which collect in three Arabic restaurants area town Shah Alam which is Al Rawsha Restaurant, Sahara Tent Restaurant and Zam Zam Arabic Restaurant. Sampling method used in this study is convenience sampling. The data was analyzed using correlation coefficient and regression by using SPSS software. The findings reveal that are positive relationship between these servicescape dimensions and patronage intention. However, the result shows that ambient conditions, seating comfort and cleanliness has significant impact on patronage intention. Faculty of Business Management 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18478/1/PPb_MUHAMMAD%20ASHRAAF%20AHMAD%20RAZIB%20BM%2017_5.pdf Ahmad Razib, Muhammad Ashraaf (2017) The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Intense competition in the business environment forces firms to look for ther best approach to attract and create patronage intention. Servicescape is a strategy used by many firms to maintain patronage intention. Good implementation of servicescape strategies will result in quality built between customers and firms. The main study of this research is to investigate the impact of servicescape on patronage intention evidence from Arabic restaurants in Shah Alam. Patronage intention being a dependent variables in this research and measured by five independent variables which is aesthetics, ambient conditions, space, seating comfort and cleanliness. A review of literature was conducted to find out the patronage intention on Arabic restaurants. The literature review confirms this relationship. This research is based on 130 respondents which collect in three Arabic restaurants area town Shah Alam which is Al Rawsha Restaurant, Sahara Tent Restaurant and Zam Zam Arabic Restaurant. Sampling method used in this study is convenience sampling. The data was analyzed using correlation coefficient and regression by using SPSS software. The findings reveal that are positive relationship between these servicescape dimensions and patronage intention. However, the result shows that ambient conditions, seating comfort and cleanliness has significant impact on patronage intention.
format	Student Project
author	Ahmad Razib, Muhammad Ashraaf
spellingShingle	Ahmad Razib, Muhammad Ashraaf The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib
author_facet	Ahmad Razib, Muhammad Ashraaf
author_sort	Ahmad Razib, Muhammad Ashraaf
title	The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib
title_short	The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib
title_full	The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib
title_fullStr	The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib
title_full_unstemmed	The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib
title_sort	impact of servicescape on patronage intention: evidence from arabic restaurants in shah alam / muhammad ashraaf ahmad razib
publisher	Faculty of Business Management
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/18478/ http://ir.uitm.edu.my/id/eprint/18478/1/PPb_MUHAMMAD%20ASHRAAF%20AHMAD%20RAZIB%20BM%2017_5.pdf
first_indexed	2023-09-18T23:00:37Z
last_indexed	2023-09-18T23:00:37Z
_version_	1777418148329291776

The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib

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