The effectiveness of the promotional tools used by RTM in enhancing viewers' interest towards RTM TV channels and programs / Muhammad Hafiz Mahmood

The effectiveness of the promotional tools used by RTM in enhancing viewers' interest towards RTM TV channels and programs / Muhammad Hafiz Mahmood

Every organization needs to market its products or services provided by them. As well for RTM. RTM also market their products and services but public seems to have less interest with them. Public are aware about RTM TV channels and programs but they does not have interest towards the TV channels and...

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Format: Student Project
Language:English
Published: Faculty of Business Management 2006
Online Access:http://ir.uitm.edu.my/id/eprint/18480/
http://ir.uitm.edu.my/id/eprint/18480/1/PPb_MUHAMMAD%20HAFIZ%20MAHMOOD%20BM%2006_5.pdf
id uitm-18480
recordtype eprints
spelling uitm-184802017-12-13T03:55:53Z http://ir.uitm.edu.my/id/eprint/18480/ The effectiveness of the promotional tools used by RTM in enhancing viewers' interest towards RTM TV channels and programs / Muhammad Hafiz Mahmood Every organization needs to market its products or services provided by them. As well for RTM. RTM also market their products and services but public seems to have less interest with them. Public are aware about RTM TV channels and programs but they does not have interest towards the TV channels and programs. It seems that the effectiveness of the promotional tools used by RTM are ineffective in enhancing viewers' interest towards Its TV channels and programs. In conducting this research, exploratory research has been used. This is to give more understanding and can define the problem more precisely. For the data collection, sets of questionnaire were distributed in the area of Klang Valley. This is because for the population and sample of the research, 65 TV viewers in the Klang Valley area have been chose. From the finding, most of the respondents failed to get the message send by RTM using the current promotional tools. For the overall conclusion, it seems that the promotional tools used by RTM are ineffective and its failed to enhance viewers' interest towards RTM TV channels and programs. Faculty of Business Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18480/1/PPb_MUHAMMAD%20HAFIZ%20MAHMOOD%20BM%2006_5.pdf UNSPECIFIED (2006) The effectiveness of the promotional tools used by RTM in enhancing viewers' interest towards RTM TV channels and programs / Muhammad Hafiz Mahmood. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description Every organization needs to market its products or services provided by them. As well for RTM. RTM also market their products and services but public seems to have less interest with them. Public are aware about RTM TV channels and programs but they does not have interest towards the TV channels and programs. It seems that the effectiveness of the promotional tools used by RTM are ineffective in enhancing viewers' interest towards Its TV channels and programs. In conducting this research, exploratory research has been used. This is to give more understanding and can define the problem more precisely. For the data collection, sets of questionnaire were distributed in the area of Klang Valley. This is because for the population and sample of the research, 65 TV viewers in the Klang Valley area have been chose. From the finding, most of the respondents failed to get the message send by RTM using the current promotional tools. For the overall conclusion, it seems that the promotional tools used by RTM are ineffective and its failed to enhance viewers' interest towards RTM TV channels and programs.
format Student Project
title The effectiveness of the promotional tools used by RTM in enhancing viewers' interest towards RTM TV channels and programs / Muhammad Hafiz Mahmood
spellingShingle The effectiveness of the promotional tools used by RTM in enhancing viewers' interest towards RTM TV channels and programs / Muhammad Hafiz Mahmood
title_short The effectiveness of the promotional tools used by RTM in enhancing viewers' interest towards RTM TV channels and programs / Muhammad Hafiz Mahmood
title_full The effectiveness of the promotional tools used by RTM in enhancing viewers' interest towards RTM TV channels and programs / Muhammad Hafiz Mahmood
title_fullStr The effectiveness of the promotional tools used by RTM in enhancing viewers' interest towards RTM TV channels and programs / Muhammad Hafiz Mahmood
title_full_unstemmed The effectiveness of the promotional tools used by RTM in enhancing viewers' interest towards RTM TV channels and programs / Muhammad Hafiz Mahmood
title_sort effectiveness of the promotional tools used by rtm in enhancing viewers' interest towards rtm tv channels and programs / muhammad hafiz mahmood
publisher Faculty of Business Management
publishDate 2006
url http://ir.uitm.edu.my/id/eprint/18480/
http://ir.uitm.edu.my/id/eprint/18480/1/PPb_MUHAMMAD%20HAFIZ%20MAHMOOD%20BM%2006_5.pdf
first_indexed 2023-09-18T23:00:37Z
last_indexed 2023-09-18T23:00:37Z
_version_ 1777418148622893056

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