The influeance of consumers perception of green product on green purchase intention among students UiTM Melaka / Muhammad Hamdan

The influeance of consumers perception of green product on green purchase intention among students UiTM Melaka / Muhammad Hamdan

This paper to explore the factors that contribute to influence of consumer perception of green product on green purchase intention among student UiTM Melaka City Campus. Sample random sampling are been use in this study.189 respondent have been answer the questionnaire by the respondent. The questio...

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Main Author: Muhammad Hamdan
Format: Student Project
Language:English
Published: Faculty of Business and Management 2017
Online Access:http://ir.uitm.edu.my/id/eprint/18485/
http://ir.uitm.edu.my/id/eprint/18485/2/PPb_MUHAMMAD%20HAMDAN%20BM%2017_5.pdf
id uitm-18485
recordtype eprints
spelling uitm-184852019-04-19T02:29:37Z http://ir.uitm.edu.my/id/eprint/18485/ The influeance of consumers perception of green product on green purchase intention among students UiTM Melaka / Muhammad Hamdan Muhammad Hamdan This paper to explore the factors that contribute to influence of consumer perception of green product on green purchase intention among student UiTM Melaka City Campus. Sample random sampling are been use in this study.189 respondent have been answer the questionnaire by the respondent. The questionnaire has been distributed to UiTM Melaka City Campus student from semester four and semester five during a weekdays. There are five independent variable for this study which are green packaging, green product value, eco-label, green corporate perception and lastly green advertisement. Thus, the result of the study show the most influential green purchase intention is green corporate perception. Faculty of Business and Management 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18485/2/PPb_MUHAMMAD%20HAMDAN%20BM%2017_5.pdf Muhammad Hamdan (2017) The influeance of consumers perception of green product on green purchase intention among students UiTM Melaka / Muhammad Hamdan. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description This paper to explore the factors that contribute to influence of consumer perception of green product on green purchase intention among student UiTM Melaka City Campus. Sample random sampling are been use in this study.189 respondent have been answer the questionnaire by the respondent. The questionnaire has been distributed to UiTM Melaka City Campus student from semester four and semester five during a weekdays. There are five independent variable for this study which are green packaging, green product value, eco-label, green corporate perception and lastly green advertisement. Thus, the result of the study show the most influential green purchase intention is green corporate perception.
format Student Project
author Muhammad Hamdan
spellingShingle Muhammad Hamdan
The influeance of consumers perception of green product on green purchase intention among students UiTM Melaka / Muhammad Hamdan
author_facet Muhammad Hamdan
author_sort Muhammad Hamdan
title The influeance of consumers perception of green product on green purchase intention among students UiTM Melaka / Muhammad Hamdan
title_short The influeance of consumers perception of green product on green purchase intention among students UiTM Melaka / Muhammad Hamdan
title_full The influeance of consumers perception of green product on green purchase intention among students UiTM Melaka / Muhammad Hamdan
title_fullStr The influeance of consumers perception of green product on green purchase intention among students UiTM Melaka / Muhammad Hamdan
title_full_unstemmed The influeance of consumers perception of green product on green purchase intention among students UiTM Melaka / Muhammad Hamdan
title_sort influeance of consumers perception of green product on green purchase intention among students uitm melaka / muhammad hamdan
publisher Faculty of Business and Management
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/18485/
http://ir.uitm.edu.my/id/eprint/18485/2/PPb_MUHAMMAD%20HAMDAN%20BM%2017_5.pdf
first_indexed 2023-09-18T23:00:38Z
last_indexed 2023-09-18T23:00:38Z
_version_ 1777418149354799104

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