The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
Report on a study of the effectiveness of promotional mix towards Adabi's products in Rawang, Selangor. The study comprised 52 customers. A frequency table was conducted to determine which promotional mix that gives a big impact and most effectiveness to Adabi. Correlation was conducted to dete...
| Format: | Student Project |
|---|---|
| Language: | English |
| Published: |
Faculty of Business Management
2006
|
| Online Access: | http://ir.uitm.edu.my/id/eprint/18518/ http://ir.uitm.edu.my/id/eprint/18518/1/PPb_NOR%20SHAMIMI%20ABU%20BAKAR%20BM%2006_5.pdf |
| id |
uitm-18518 |
|---|---|
| recordtype |
eprints |
| spelling |
uitm-185182018-01-02T07:17:08Z http://ir.uitm.edu.my/id/eprint/18518/ The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar Report on a study of the effectiveness of promotional mix towards Adabi's products in Rawang, Selangor. The study comprised 52 customers. A frequency table was conducted to determine which promotional mix that gives a big impact and most effectiveness to Adabi. Correlation was conducted to determine the correlation promotional effectiveness and promotional mix. Findings of this study showed that advertising has given a big impact to Adabi and it is the most effectiveness of promotional mix. Public relations has strong relationship with promotional effectiveness. Conclusion with a discussion of the recommendation to increase sales. Faculty of Business Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18518/1/PPb_NOR%20SHAMIMI%20ABU%20BAKAR%20BM%2006_5.pdf UNSPECIFIED (2006) The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| description |
Report on a study of the effectiveness of promotional mix towards Adabi's products in Rawang, Selangor. The study comprised 52 customers. A frequency table was conducted to determine which promotional mix that gives a big impact and most effectiveness to Adabi. Correlation was conducted to determine the correlation promotional effectiveness and promotional mix. Findings of this study showed that advertising has given a big impact to Adabi and it is the most effectiveness of promotional mix. Public relations has strong relationship with promotional effectiveness. Conclusion with a discussion of the recommendation to increase sales. |
| format |
Student Project |
| title |
The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar |
| spellingShingle |
The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar |
| title_short |
The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar |
| title_full |
The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar |
| title_fullStr |
The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar |
| title_full_unstemmed |
The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar |
| title_sort |
effectiveness of promotional mix towards adabi's products among consumers in rawang, selangor / nor shamimi abu bakar |
| publisher |
Faculty of Business Management |
| publishDate |
2006 |
| url |
http://ir.uitm.edu.my/id/eprint/18518/ http://ir.uitm.edu.my/id/eprint/18518/1/PPb_NOR%20SHAMIMI%20ABU%20BAKAR%20BM%2006_5.pdf |
| first_indexed |
2023-09-18T23:00:42Z |
| last_indexed |
2023-09-18T23:00:42Z |
| _version_ |
1777418153969582080 |