Factors that influence the usage of TM Net Streamyx provided by TM Net Sdn Bhd / Nur Adham Fazuan Mohd Nor

This research was conducted for the purposed of "Factors That Influence the Usage of TM Net Streamyx Provided by TM Net Sdn. Bhd.". The main objective of this research is to identify the factors that influence the usage of TM Net Streamyx provided by TM Net and to determine the level of us...

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Main Author:	Mohd Nor, Nur Adham Fazuan
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2006
Online Access:	http://ir.uitm.edu.my/id/eprint/18539/ http://ir.uitm.edu.my/id/eprint/18539/2/PPb_NUR%20ADHAM%20FAZUAN%20MOHD%20NOR%20BM%2006_5.pdf

id	uitm-18539
recordtype	eprints
spelling	uitm-185392019-03-19T00:14:37Z http://ir.uitm.edu.my/id/eprint/18539/ Factors that influence the usage of TM Net Streamyx provided by TM Net Sdn Bhd / Nur Adham Fazuan Mohd Nor Mohd Nor, Nur Adham Fazuan This research was conducted for the purposed of "Factors That Influence the Usage of TM Net Streamyx Provided by TM Net Sdn. Bhd.". The main objective of this research is to identify the factors that influence the usage of TM Net Streamyx provided by TM Net and to determine the level of usage for TM Net Streamyx among the customers, as need as to identify the effectiveness of the promotion activities done by TM Net in promoting the TM Net Streamyx. For the purpose of study, exploratory research design that refer to the qualitative research method had been adopted. The respondents of this study were people who lived around Seremban, N.Sembilan. 80 questionnaires had been distributed to TM Net Streamyx users and non-Streamyx users. The researcher had used nonprobability sampling method which is convenience sampling as the sampling technique. The data that had been collected was analyzed by using Statistical Package for the Social Science (SPSS) programme Version 12.0. Through the research, it shows that majority of the respondents found that packages of TM Net Streamyx is the most factors that influence the usage of TM Net Streamyx. Apart from that, most of respondents who subscribed TM Net Streamyx are male. Word of mouth communication is the most effective sources that can influence the usage of Streamyx since objective of this study have been met. Therefore, TM Net should evaluate their marketing strategy to increase its achievement in selling TM Net Sreamyx by offering good product and service, doing aggressive promotion and more price discount. Faculty of Business Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18539/2/PPb_NUR%20ADHAM%20FAZUAN%20MOHD%20NOR%20BM%2006_5.pdf Mohd Nor, Nur Adham Fazuan (2006) Factors that influence the usage of TM Net Streamyx provided by TM Net Sdn Bhd / Nur Adham Fazuan Mohd Nor. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	This research was conducted for the purposed of "Factors That Influence the Usage of TM Net Streamyx Provided by TM Net Sdn. Bhd.". The main objective of this research is to identify the factors that influence the usage of TM Net Streamyx provided by TM Net and to determine the level of usage for TM Net Streamyx among the customers, as need as to identify the effectiveness of the promotion activities done by TM Net in promoting the TM Net Streamyx. For the purpose of study, exploratory research design that refer to the qualitative research method had been adopted. The respondents of this study were people who lived around Seremban, N.Sembilan. 80 questionnaires had been distributed to TM Net Streamyx users and non-Streamyx users. The researcher had used nonprobability sampling method which is convenience sampling as the sampling technique. The data that had been collected was analyzed by using Statistical Package for the Social Science (SPSS) programme Version 12.0. Through the research, it shows that majority of the respondents found that packages of TM Net Streamyx is the most factors that influence the usage of TM Net Streamyx. Apart from that, most of respondents who subscribed TM Net Streamyx are male. Word of mouth communication is the most effective sources that can influence the usage of Streamyx since objective of this study have been met. Therefore, TM Net should evaluate their marketing strategy to increase its achievement in selling TM Net Sreamyx by offering good product and service, doing aggressive promotion and more price discount.
format	Student Project
author	Mohd Nor, Nur Adham Fazuan
spellingShingle	Mohd Nor, Nur Adham Fazuan Factors that influence the usage of TM Net Streamyx provided by TM Net Sdn Bhd / Nur Adham Fazuan Mohd Nor
author_facet	Mohd Nor, Nur Adham Fazuan
author_sort	Mohd Nor, Nur Adham Fazuan
title	Factors that influence the usage of TM Net Streamyx provided by TM Net Sdn Bhd / Nur Adham Fazuan Mohd Nor
title_short	Factors that influence the usage of TM Net Streamyx provided by TM Net Sdn Bhd / Nur Adham Fazuan Mohd Nor
title_full	Factors that influence the usage of TM Net Streamyx provided by TM Net Sdn Bhd / Nur Adham Fazuan Mohd Nor
title_fullStr	Factors that influence the usage of TM Net Streamyx provided by TM Net Sdn Bhd / Nur Adham Fazuan Mohd Nor
title_full_unstemmed	Factors that influence the usage of TM Net Streamyx provided by TM Net Sdn Bhd / Nur Adham Fazuan Mohd Nor
title_sort	factors that influence the usage of tm net streamyx provided by tm net sdn bhd / nur adham fazuan mohd nor
publisher	Faculty of Business Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/18539/ http://ir.uitm.edu.my/id/eprint/18539/2/PPb_NUR%20ADHAM%20FAZUAN%20MOHD%20NOR%20BM%2006_5.pdf
first_indexed	2023-09-18T23:00:45Z
last_indexed	2023-09-18T23:00:45Z
_version_	1777418156710559744

Factors that influence the usage of TM Net Streamyx provided by TM Net Sdn Bhd / Nur Adham Fazuan Mohd Nor

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