The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim
This research was conducted to identify whether the promotional efforts implemented by Malay Mail is effective or not, in order to enhanced public awareness towards its promotional efforts. The main objective of this research is to know the level of public awareness towards the company's exist...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2005
|
| Online Access: | http://ir.uitm.edu.my/id/eprint/18560/ http://ir.uitm.edu.my/id/eprint/18560/1/PPb_NURUL%20ASYUHADA%20KASSIM%20BM%2005_5.pdf |