The effect of the servicescape on the customer behavioral intention in Zoo Negara / Rezza Mazlan

Zoo Negara Malaysia is managed by the Malaysian Zoological Society, a non-governmental organization established to create the first local zoo for Malaysians. Zoo Negara is now 44 years old and has matured into a well-known zoo all around the world. It has a total of over 5137 animals from 459 specie...

Full description

Bibliographic Details
Main Author: Mazlan, Rezza
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Online Access:http://ir.uitm.edu.my/id/eprint/18566/
http://ir.uitm.edu.my/id/eprint/18566/1/PPb_REZZA%20MAZLAN%20BM%2007_5.pdf