National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar

Studies on destination attractiveness as the main driver to behavioural intention have been the mainstay in tourism literature. Of late, attitudes towards sustainability and green practices have emerged as critical areas in tourism development and growth. Tourists, especially those from developed co...

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Main Author:	Payam, Mihanyar
Format:	Thesis
Language:	English
Published:	2016
Online Access:	http://ir.uitm.edu.my/id/eprint/18574/ http://ir.uitm.edu.my/id/eprint/18574/1/TP_PAYAM%20MIHANYAR%20BM%2016_5.pdf

id	uitm-18574
recordtype	eprints
spelling	uitm-185742018-01-05T05:45:28Z http://ir.uitm.edu.my/id/eprint/18574/ National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar Payam, Mihanyar Studies on destination attractiveness as the main driver to behavioural intention have been the mainstay in tourism literature. Of late, attitudes towards sustainability and green practices have emerged as critical areas in tourism development and growth. Tourists, especially those from developed countries have voiced their strong concern over environmental degradation and this has led to conservation efforts in a number of developing countries' national parks. As such Malaysian National Parks (MNP) strive in attracting tourists from developed countries to generate more yields, which leads to natural area protection. This thesis extended the behavioural intention literature by incorporating mobile apps as another driver to behavioural intention, as tourists embrace technology, love to get connected and seek greater involvement in their tourism experience. In addition, tourism experience has been undergoing changes due to today's mobile apps expansion, as it offer numerous means by which tourist constructs the tourism experience by learning, understanding, self-actualizing, and feeling the places visited and the cultures embedded in these places. In this regard, the combined effect of national park attractiveness (NPA), national park green practices (NPGP), national park sustainability (NPSus), national park subjective norm (NPSN), national park perceived behavioural control (NPPBC), national park mobile apps (NPMA), and national park satisfaction (NPSat) on tourists behavioural intention visiting MNP as a robust model named National Park Behavioural Intention (NPBI) remains unknown despite increasing importance of aforementioned variables in tourism industry. In an effort to understand the effect of study constructs in the NPBI Model, this study first established the dimensions and items of the constructs. Secondly, the researcher empirically investigated the effect of the constructs. Additionally, the mediation effect of NPSat in the NPBI Model, whether partial or complete, was also examined. The three critical constructs influencing NPBI are NPGP, NPSus, and NPMA. Theoretically, this study adds value to theory of planned behaviour (TPB) by confirming the influence of aforementioned variables in the NPBI Model. In addition, in terms of items and dimensions of NPA, this study expands the Gearing, Swart, Var (GSV) Model. Practically, this study provides practical implications for the public and private sectors in effective planning, development, and marketing of national parks. 2016 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18574/1/TP_PAYAM%20MIHANYAR%20BM%2016_5.pdf Payam, Mihanyar (2016) National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar. PhD thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Studies on destination attractiveness as the main driver to behavioural intention have been the mainstay in tourism literature. Of late, attitudes towards sustainability and green practices have emerged as critical areas in tourism development and growth. Tourists, especially those from developed countries have voiced their strong concern over environmental degradation and this has led to conservation efforts in a number of developing countries' national parks. As such Malaysian National Parks (MNP) strive in attracting tourists from developed countries to generate more yields, which leads to natural area protection. This thesis extended the behavioural intention literature by incorporating mobile apps as another driver to behavioural intention, as tourists embrace technology, love to get connected and seek greater involvement in their tourism experience. In addition, tourism experience has been undergoing changes due to today's mobile apps expansion, as it offer numerous means by which tourist constructs the tourism experience by learning, understanding, self-actualizing, and feeling the places visited and the cultures embedded in these places. In this regard, the combined effect of national park attractiveness (NPA), national park green practices (NPGP), national park sustainability (NPSus), national park subjective norm (NPSN), national park perceived behavioural control (NPPBC), national park mobile apps (NPMA), and national park satisfaction (NPSat) on tourists behavioural intention visiting MNP as a robust model named National Park Behavioural Intention (NPBI) remains unknown despite increasing importance of aforementioned variables in tourism industry. In an effort to understand the effect of study constructs in the NPBI Model, this study first established the dimensions and items of the constructs. Secondly, the researcher empirically investigated the effect of the constructs. Additionally, the mediation effect of NPSat in the NPBI Model, whether partial or complete, was also examined. The three critical constructs influencing NPBI are NPGP, NPSus, and NPMA. Theoretically, this study adds value to theory of planned behaviour (TPB) by confirming the influence of aforementioned variables in the NPBI Model. In addition, in terms of items and dimensions of NPA, this study expands the Gearing, Swart, Var (GSV) Model. Practically, this study provides practical implications for the public and private sectors in effective planning, development, and marketing of national parks.
format	Thesis
author	Payam, Mihanyar
spellingShingle	Payam, Mihanyar National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar
author_facet	Payam, Mihanyar
author_sort	Payam, Mihanyar
title	National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar
title_short	National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar
title_full	National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar
title_fullStr	National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar
title_full_unstemmed	National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar
title_sort	national park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / payam mihanyar
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/18574/ http://ir.uitm.edu.my/id/eprint/18574/1/TP_PAYAM%20MIHANYAR%20BM%2016_5.pdf
first_indexed	2023-09-18T23:00:50Z
last_indexed	2023-09-18T23:00:50Z
_version_	1777418161761550336

National park behavioural intention among international tourists: the combined effect of national park attractiveness, green practices, sustainability, subjective norm, perceived behavioural control, satisfaction and mobile applications / Payam Mihanyar

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