Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab

This research has been conducted for the purpose of "To Study the Factors That Influenced Customer's Decision in Choosing Hotel Seri Malaysia Malacca". In this research, the main problem is the management of the hotel doesn't know the actual factor that influential their customer...

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Bibliographic Details
Main Author:	Abdul Wahab, Siti Hajar
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Online Access:	http://ir.uitm.edu.my/id/eprint/18609/ http://ir.uitm.edu.my/id/eprint/18609/1/PPb_SITI%20HAJAR%20ABDUL%20WAHAB%20BM%2008_5.pdf

id	uitm-18609
recordtype	eprints
spelling	uitm-186092018-01-08T06:32:44Z http://ir.uitm.edu.my/id/eprint/18609/ Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab Abdul Wahab, Siti Hajar This research has been conducted for the purpose of "To Study the Factors That Influenced Customer's Decision in Choosing Hotel Seri Malaysia Malacca". In this research, the main problem is the management of the hotel doesn't know the actual factor that influential their customer to come and stay at the hotel. Thus, the main objective of this research is to identify the most influential factor that influences customer decision to stay at Hotel Seri Malaysia Malacca. At the same time, to know either there is significant relationship between customer decision and element of servicescape. The set of questionnaire was distributed to 50 residents or customers of Hotel Seri Malaysia Malacca. This research use convenience sampling and descriptive statistic in interpret the data such as reliability statistic, frequency analysis, correlation analysis and descriptive analysis. From the finding, the most influential factor is physical facility and each element of servicescape is significant with customer decision. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18609/1/PPb_SITI%20HAJAR%20ABDUL%20WAHAB%20BM%2008_5.pdf Abdul Wahab, Siti Hajar (2008) Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	This research has been conducted for the purpose of "To Study the Factors That Influenced Customer's Decision in Choosing Hotel Seri Malaysia Malacca". In this research, the main problem is the management of the hotel doesn't know the actual factor that influential their customer to come and stay at the hotel. Thus, the main objective of this research is to identify the most influential factor that influences customer decision to stay at Hotel Seri Malaysia Malacca. At the same time, to know either there is significant relationship between customer decision and element of servicescape. The set of questionnaire was distributed to 50 residents or customers of Hotel Seri Malaysia Malacca. This research use convenience sampling and descriptive statistic in interpret the data such as reliability statistic, frequency analysis, correlation analysis and descriptive analysis. From the finding, the most influential factor is physical facility and each element of servicescape is significant with customer decision.
format	Student Project
author	Abdul Wahab, Siti Hajar
spellingShingle	Abdul Wahab, Siti Hajar Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab
author_facet	Abdul Wahab, Siti Hajar
author_sort	Abdul Wahab, Siti Hajar
title	Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab
title_short	Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab
title_full	Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab
title_fullStr	Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab
title_full_unstemmed	Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab
title_sort	factors that influenced customer's decision in choosing hotel seri malaysia malacca / siti hajar abdul wahab
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/18609/ http://ir.uitm.edu.my/id/eprint/18609/1/PPb_SITI%20HAJAR%20ABDUL%20WAHAB%20BM%2008_5.pdf
first_indexed	2023-09-18T23:00:55Z
last_indexed	2023-09-18T23:00:55Z
_version_	1777418166909009920

Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab

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