Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi

Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi

This research mainly focus on the customer satisfaction on Islamic tour package, a study on students UiTM Melaka city Campus. The theoretical framework was done with a sample random sampling method used in this research, about 130 questionnaires to the consumers before the results have revealed rela...

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Main Author: Mohd Fauzi, Siti Nur Athirah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2017
Online Access:http://ir.uitm.edu.my/id/eprint/18611/
http://ir.uitm.edu.my/id/eprint/18611/1/PPb_SITI%20NUR%20ATHIRAH%20MOHD%20FAUZI%20BM%2017_5.pdf
id uitm-18611
recordtype eprints
spelling uitm-186112018-01-08T04:59:23Z http://ir.uitm.edu.my/id/eprint/18611/ Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi Mohd Fauzi, Siti Nur Athirah This research mainly focus on the customer satisfaction on Islamic tour package, a study on students UiTM Melaka city Campus. The theoretical framework was done with a sample random sampling method used in this research, about 130 questionnaires to the consumers before the results have revealed relationship and significant of conceptual framework of this topic. The objectives of this study are to identify the relationship and the most influential factor between customer satisfaction and traditional value dimensions and Islamic value dimensions. The researcher distributed the questionnaire among undergraduates UiTM Kampus Bandar. Then the result of the study would indicate the main influential customer satisfaction towards Islamic tour package. The most influential factor of this study is quality value with all hypothesis accepted. Therefore, this research has been set up and been carried out to test and reveal the answer of this research objectives. Faculty of Business and Management 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18611/1/PPb_SITI%20NUR%20ATHIRAH%20MOHD%20FAUZI%20BM%2017_5.pdf Mohd Fauzi, Siti Nur Athirah (2017) Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description This research mainly focus on the customer satisfaction on Islamic tour package, a study on students UiTM Melaka city Campus. The theoretical framework was done with a sample random sampling method used in this research, about 130 questionnaires to the consumers before the results have revealed relationship and significant of conceptual framework of this topic. The objectives of this study are to identify the relationship and the most influential factor between customer satisfaction and traditional value dimensions and Islamic value dimensions. The researcher distributed the questionnaire among undergraduates UiTM Kampus Bandar. Then the result of the study would indicate the main influential customer satisfaction towards Islamic tour package. The most influential factor of this study is quality value with all hypothesis accepted. Therefore, this research has been set up and been carried out to test and reveal the answer of this research objectives.
format Student Project
author Mohd Fauzi, Siti Nur Athirah
spellingShingle Mohd Fauzi, Siti Nur Athirah
Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi
author_facet Mohd Fauzi, Siti Nur Athirah
author_sort Mohd Fauzi, Siti Nur Athirah
title Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi
title_short Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi
title_full Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi
title_fullStr Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi
title_full_unstemmed Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi
title_sort dimensions on customer perceived values on satisfaction of islamic tourism: a study on undergraduates of uitm melaka / siti nur athirah mohd fauzi
publisher Faculty of Business and Management
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/18611/
http://ir.uitm.edu.my/id/eprint/18611/1/PPb_SITI%20NUR%20ATHIRAH%20MOHD%20FAUZI%20BM%2017_5.pdf
first_indexed 2023-09-18T23:00:55Z
last_indexed 2023-09-18T23:00:55Z
_version_ 1777418167201562624

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