Customer loyalty amongst GRADS member of Malaysia Airlines / Afini Salehuddin
This exploratory research was carried out to obtain information about the values of benefits GRADS Programme and the perceived satisfaction of GRADS service quality from the GRADS members' point of view. The study was based on simple random sampling method using GRADS members as their sample. H...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18959/ http://ir.uitm.edu.my/id/eprint/18959/1/PPb_AFINI%20SALEHUDDIN%20BM%2006_5.pdf |