A study on PKNS staff sensitivity towards customer satisfaction / Asmah Shaharuddin

The Selangor State Development Corporation was established under the Selangor State Development Enactment 1964 (No.4, 1964) as a statutory body and a state development agency with the aim of reinforcing the country's independence through the distribution and fostering of socio-economic growth t...

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Main Author:	Shaharuddin, Asmah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Subjects:	Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/18968/ http://ir.uitm.edu.my/id/eprint/18968/1/PPb_ASMAH%20SHAHARUDDIN%20BM%2005_5.pdf

id	uitm-18968
recordtype	eprints
spelling	uitm-189682018-01-30T09:13:31Z http://ir.uitm.edu.my/id/eprint/18968/ A study on PKNS staff sensitivity towards customer satisfaction / Asmah Shaharuddin Shaharuddin, Asmah Consumer satisfaction The Selangor State Development Corporation was established under the Selangor State Development Enactment 1964 (No.4, 1964) as a statutory body and a state development agency with the aim of reinforcing the country's independence through the distribution and fostering of socio-economic growth throughout the State of Selangor guided by government policies, in an effort to bring about stability, harmony and social justice, to realize the country's vision. This aspiration is realized through the development of property, trade and industry, as well as investment. As a dynamic and responsible corporate body, PKNS always strives to bring about continuous progress and prosperity to the State of Selangor by generating and consolidating ideas and activities for the benefit of the people besides contributing towards the creation of a united Malaysia society. All this manifested in the slogan "Progress for the People" which is always put into practice, appreciated and observed by the entire PKNS family. The purpose of the research paper is to help other organizations within this country to identify staff sensitivity in order to achieve customer satisfaction. The methodology that was used in the study was focus group (Marketing department of PKNS), where interviews were conducted in order to understand factors that influence the sensitivity towards customer satisfaction. Besides that, a 5 Likert-scale questionnaire was distributed to a small sample of marketing department in PKNS. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18968/1/PPb_ASMAH%20SHAHARUDDIN%20BM%2005_5.pdf Shaharuddin, Asmah (2005) A study on PKNS staff sensitivity towards customer satisfaction / Asmah Shaharuddin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Shaharuddin, Asmah A study on PKNS staff sensitivity towards customer satisfaction / Asmah Shaharuddin
description	The Selangor State Development Corporation was established under the Selangor State Development Enactment 1964 (No.4, 1964) as a statutory body and a state development agency with the aim of reinforcing the country's independence through the distribution and fostering of socio-economic growth throughout the State of Selangor guided by government policies, in an effort to bring about stability, harmony and social justice, to realize the country's vision. This aspiration is realized through the development of property, trade and industry, as well as investment. As a dynamic and responsible corporate body, PKNS always strives to bring about continuous progress and prosperity to the State of Selangor by generating and consolidating ideas and activities for the benefit of the people besides contributing towards the creation of a united Malaysia society. All this manifested in the slogan "Progress for the People" which is always put into practice, appreciated and observed by the entire PKNS family. The purpose of the research paper is to help other organizations within this country to identify staff sensitivity in order to achieve customer satisfaction. The methodology that was used in the study was focus group (Marketing department of PKNS), where interviews were conducted in order to understand factors that influence the sensitivity towards customer satisfaction. Besides that, a 5 Likert-scale questionnaire was distributed to a small sample of marketing department in PKNS.
format	Student Project
author	Shaharuddin, Asmah
author_facet	Shaharuddin, Asmah
author_sort	Shaharuddin, Asmah
title	A study on PKNS staff sensitivity towards customer satisfaction / Asmah Shaharuddin
title_short	A study on PKNS staff sensitivity towards customer satisfaction / Asmah Shaharuddin
title_full	A study on PKNS staff sensitivity towards customer satisfaction / Asmah Shaharuddin
title_fullStr	A study on PKNS staff sensitivity towards customer satisfaction / Asmah Shaharuddin
title_full_unstemmed	A study on PKNS staff sensitivity towards customer satisfaction / Asmah Shaharuddin
title_sort	study on pkns staff sensitivity towards customer satisfaction / asmah shaharuddin
publisher	Faculty of Business and Management
publishDate	2005
url	http://ir.uitm.edu.my/id/eprint/18968/ http://ir.uitm.edu.my/id/eprint/18968/1/PPb_ASMAH%20SHAHARUDDIN%20BM%2005_5.pdf
first_indexed	2023-09-18T23:01:34Z
last_indexed	2023-09-18T23:01:34Z
_version_	1777418208253313024

A study on PKNS staff sensitivity towards customer satisfaction / Asmah Shaharuddin

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