Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin

This qualitative study is an exploratory attempt at understanding destination image through the writings of the travel writers who have undergone the familiarisation or fam programs organised by Tourism Malaysia. The idea behind the program is for the writers to experience first-hand specific destin...

Full description

Bibliographic Details
Main Authors:	Mohd Khalid, Nor Aminin, Mohd Roslin, Rosmimah
Format:	Article
Language:	English
Published:	Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus 2016
Subjects:	Travel. Voyages and travels (General) Travel and the state. Tourism Malaysia Marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/18984/ http://ir.uitm.edu.my/id/eprint/18984/ http://ir.uitm.edu.my/id/eprint/18984/1/AJ_NOR%20AMININ%20MOHD%20KHALID%20JIBE%20B%2016.pdf

id	uitm-18984
recordtype	eprints
spelling	uitm-189842018-01-30T07:54:37Z http://ir.uitm.edu.my/id/eprint/18984/ Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin Mohd Khalid, Nor Aminin Mohd Roslin, Rosmimah Travel. Voyages and travels (General) Travel and the state. Tourism Malaysia Marketing This qualitative study is an exploratory attempt at understanding destination image through the writings of the travel writers who have undergone the familiarisation or fam programs organised by Tourism Malaysia. The idea behind the program is for the writers to experience first-hand specific destinations in Malaysia and then expressed their experiences through their travel writings. The data in the form of the travel articles were collected with the assistance of Tourism Malaysia based on the suggested criteria established. This study established that it was possible to derive destination image by interpreting the depth of the articles and through the expressions of the travel writers who very often narrated their experiences coherently through vivid depictions and emotions. It is suggested that future studies further test the evolving themes through empirical analyses that are more conclusive and statistically proven. Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus 2016-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/18984/1/AJ_NOR%20AMININ%20MOHD%20KHALID%20JIBE%20B%2016.pdf Mohd Khalid, Nor Aminin and Mohd Roslin, Rosmimah (2016) Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin. Journal of International Business, Economics and Entrepreneurship (JIBE), 1 (1). pp. 16-21. ISSN 2550-1429 https://jibe.uitm.edu.my/
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel. Voyages and travels (General) Travel and the state. Tourism Malaysia Marketing
spellingShingle	Travel. Voyages and travels (General) Travel and the state. Tourism Malaysia Marketing Mohd Khalid, Nor Aminin Mohd Roslin, Rosmimah Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin
description	This qualitative study is an exploratory attempt at understanding destination image through the writings of the travel writers who have undergone the familiarisation or fam programs organised by Tourism Malaysia. The idea behind the program is for the writers to experience first-hand specific destinations in Malaysia and then expressed their experiences through their travel writings. The data in the form of the travel articles were collected with the assistance of Tourism Malaysia based on the suggested criteria established. This study established that it was possible to derive destination image by interpreting the depth of the articles and through the expressions of the travel writers who very often narrated their experiences coherently through vivid depictions and emotions. It is suggested that future studies further test the evolving themes through empirical analyses that are more conclusive and statistically proven.
format	Article
author	Mohd Khalid, Nor Aminin Mohd Roslin, Rosmimah
author_facet	Mohd Khalid, Nor Aminin Mohd Roslin, Rosmimah
author_sort	Mohd Khalid, Nor Aminin
title	Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin
title_short	Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin
title_full	Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin
title_fullStr	Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin
title_full_unstemmed	Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin
title_sort	destination image evolvement through experiential marketing / nor aminin mohd khalid, rosmimah mohd roslin
publisher	Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/18984/ http://ir.uitm.edu.my/id/eprint/18984/ http://ir.uitm.edu.my/id/eprint/18984/1/AJ_NOR%20AMININ%20MOHD%20KHALID%20JIBE%20B%2016.pdf
first_indexed	2023-09-18T23:01:36Z
last_indexed	2023-09-18T23:01:36Z
_version_	1777418210298036224

Destination image evolvement through experiential marketing / Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin

Similar Items