The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin
Store brands have an important role in retail strategy due to their increasingly important strategic role for retailers. Therefore, understanding the store brand buyer behavior is a critical issue for marketers and researchers alike. Intensive competition, fast technological innovation is the ret...
Main Author: | Mohd Khairuddin, Emylia |
---|---|
Format: | Student Project |
Language: | English |
Published: |
Faculty of Business and Management
2008
|
Online Access: | http://ir.uitm.edu.my/id/eprint/19012/ http://ir.uitm.edu.my/id/eprint/19012/1/PPb_EMYLIA%20MOHD%20KHAIRUDDIN%20BM%2008_5.pdf |
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