A study on relationship between service quality and customer loyalty: A case study of Melaka International Trade Centre (MITC) / Farhana Yusoff

There are so many competitors in the industry especially from the service industry. In this regard, MITC has a crucial and challenging task in monitoring as well as measuring customer satisfaction and loyalty towards its service quality. Therefore, the objectives of this study are to ascertain the c...

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Bibliographic Details
Main Author: Yusoff, Farhana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/19032/
http://ir.uitm.edu.my/id/eprint/19032/1/PPb_FARHANA%20YUSOFF%20BM%2007_5.pdf

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