The value of sales forecasting for firms with high strategic adaptation ability : a case study in the automotive industry / Faizal Mohamed Yusof

The purpose of this study is to delineate and signify the value of sales forecasting by examining the relationship between strategic adaptation ability and sales forecasting management. In doing so, this study also addressec an on-going debate on whether there should be ‘less or more’ forecasting in...

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Main Author: Mohamed Yusof, Faizal
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2012
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/19034/
http://ir.uitm.edu.my/id/eprint/19034/1/ABS_FAIZAL%20MOHAMED%20YUSOF%20TDRA%20VOL%201%20IGS%2012.pdf
id uitm-19034
recordtype eprints
spelling uitm-190342018-06-07T02:50:15Z http://ir.uitm.edu.my/id/eprint/19034/ The value of sales forecasting for firms with high strategic adaptation ability : a case study in the automotive industry / Faizal Mohamed Yusof Mohamed Yusof, Faizal Mechanical devices and figures. Automata. Ingenious mechanisms.Robots (General) Motor vehicles. Cycles The purpose of this study is to delineate and signify the value of sales forecasting by examining the relationship between strategic adaptation ability and sales forecasting management. In doing so, this study also addressec an on-going debate on whether there should be ‘less or more’ forecasting in a competitive and volatile market environment. In addressing this gap, UMW Toyota (UMWT), an automotive firm with high strategic adaptation ability was identified for the study. This study employs a mixed-methods case study approach which is predominantly qualitative. A quantitative strategic adaptation framework based on Eunni et al. (2005) provides the context for resulting organizational adaptation capability of UMWT. Data were collected from Malaysian Automotive Association (MAA) and companies commission of Malaysia (CCM). The sales Forecasting Benchmarking Model (SFBM) from mentzer and Moon (2005) offers a framework to qualitatively analyse the sales forecasting management of UMWT. Institute of Graduate Studies, UiTM 2012 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19034/1/ABS_FAIZAL%20MOHAMED%20YUSOF%20TDRA%20VOL%201%20IGS%2012.pdf Mohamed Yusof, Faizal (2012) The value of sales forecasting for firms with high strategic adaptation ability : a case study in the automotive industry / Faizal Mohamed Yusof. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Mechanical devices and figures. Automata. Ingenious mechanisms.Robots (General)
Motor vehicles. Cycles
spellingShingle Mechanical devices and figures. Automata. Ingenious mechanisms.Robots (General)
Motor vehicles. Cycles
Mohamed Yusof, Faizal
The value of sales forecasting for firms with high strategic adaptation ability : a case study in the automotive industry / Faizal Mohamed Yusof
description The purpose of this study is to delineate and signify the value of sales forecasting by examining the relationship between strategic adaptation ability and sales forecasting management. In doing so, this study also addressec an on-going debate on whether there should be ‘less or more’ forecasting in a competitive and volatile market environment. In addressing this gap, UMW Toyota (UMWT), an automotive firm with high strategic adaptation ability was identified for the study. This study employs a mixed-methods case study approach which is predominantly qualitative. A quantitative strategic adaptation framework based on Eunni et al. (2005) provides the context for resulting organizational adaptation capability of UMWT. Data were collected from Malaysian Automotive Association (MAA) and companies commission of Malaysia (CCM). The sales Forecasting Benchmarking Model (SFBM) from mentzer and Moon (2005) offers a framework to qualitatively analyse the sales forecasting management of UMWT.
format Book Section
author Mohamed Yusof, Faizal
author_facet Mohamed Yusof, Faizal
author_sort Mohamed Yusof, Faizal
title The value of sales forecasting for firms with high strategic adaptation ability : a case study in the automotive industry / Faizal Mohamed Yusof
title_short The value of sales forecasting for firms with high strategic adaptation ability : a case study in the automotive industry / Faizal Mohamed Yusof
title_full The value of sales forecasting for firms with high strategic adaptation ability : a case study in the automotive industry / Faizal Mohamed Yusof
title_fullStr The value of sales forecasting for firms with high strategic adaptation ability : a case study in the automotive industry / Faizal Mohamed Yusof
title_full_unstemmed The value of sales forecasting for firms with high strategic adaptation ability : a case study in the automotive industry / Faizal Mohamed Yusof
title_sort value of sales forecasting for firms with high strategic adaptation ability : a case study in the automotive industry / faizal mohamed yusof
publisher Institute of Graduate Studies, UiTM
publishDate 2012
url http://ir.uitm.edu.my/id/eprint/19034/
http://ir.uitm.edu.my/id/eprint/19034/1/ABS_FAIZAL%20MOHAMED%20YUSOF%20TDRA%20VOL%201%20IGS%2012.pdf
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last_indexed 2023-09-18T23:01:42Z
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