Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian

This research was conducted for the purposed on the relationship between promotion effectiveness and Promotion mix of DNA Asia ICT SDN BHD. The main objective of this research is to identify if there is a positive relationship between promotion mix that and the promotion effectiveness of DNA Asia IC...

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Main Author:	Lian, Farino Santani
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/19037/ http://ir.uitm.edu.my/id/eprint/19037/1/PPb_FARINO%20SANTANI%20LIAN%20BM%2009_5.pdf

id	uitm-19037
recordtype	eprints
spelling	uitm-190372018-02-05T04:19:09Z http://ir.uitm.edu.my/id/eprint/19037/ Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian Lian, Farino Santani Customer services. Customer relations This research was conducted for the purposed on the relationship between promotion effectiveness and Promotion mix of DNA Asia ICT SDN BHD. The main objective of this research is to identify if there is a positive relationship between promotion mix that and the promotion effectiveness of DNA Asia ICT SDN BHD. The respondent of this study was the customer of DNA Asia ICT SDN BHD. The amount of questionnaire that has been distributed to the customer of DNA Asia ICT SDN BHD is 50 sets. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that the promotion effectiveness and promotion mix variables such as advertising, personal selling, public relation and sales promotion has a positive relationship. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19037/1/PPb_FARINO%20SANTANI%20LIAN%20BM%2009_5.pdf Lian, Farino Santani (2009) Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Customer services. Customer relations
spellingShingle	Customer services. Customer relations Lian, Farino Santani Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian
description	This research was conducted for the purposed on the relationship between promotion effectiveness and Promotion mix of DNA Asia ICT SDN BHD. The main objective of this research is to identify if there is a positive relationship between promotion mix that and the promotion effectiveness of DNA Asia ICT SDN BHD. The respondent of this study was the customer of DNA Asia ICT SDN BHD. The amount of questionnaire that has been distributed to the customer of DNA Asia ICT SDN BHD is 50 sets. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that the promotion effectiveness and promotion mix variables such as advertising, personal selling, public relation and sales promotion has a positive relationship.
format	Student Project
author	Lian, Farino Santani
author_facet	Lian, Farino Santani
author_sort	Lian, Farino Santani
title	Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian
title_short	Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian
title_full	Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian
title_fullStr	Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian
title_full_unstemmed	Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian
title_sort	relationship between promotion effectiveness and promotion mix of dna asia ict sdn. bhd. / farino santani lian
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/19037/ http://ir.uitm.edu.my/id/eprint/19037/1/PPb_FARINO%20SANTANI%20LIAN%20BM%2009_5.pdf
first_indexed	2023-09-18T23:01:42Z
last_indexed	2023-09-18T23:01:42Z
_version_	1777418216364048384

Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian

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