Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin
The main purpose of the study is to examine the promotional tools that affect customerbased brand equity of Adabi brand. A total of 100 questionnaires have been distributed to customers of Adabi who reside in Selangor by using cluster sampling. The data was analyzed and the result showed that advert...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2008
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19055/ http://ir.uitm.edu.my/id/eprint/19055/1/PPb_HAZIRAH%20ISMAILUDDIN%20BM%2008_5.pdf |