The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim

The research of "The Effectiveness of Promotional Tools Practiced by One Two Three Communications" was conducted with four objectives which are first to determine the current level of the effectiveness of promotional tools done by One two Three Communications, second to identify the most e...

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Bibliographic Details
Main Author:	Lokman Hakim, Ikmal Hisyam
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Advertising
Online Access:	http://ir.uitm.edu.my/id/eprint/19070/ http://ir.uitm.edu.my/id/eprint/19070/1/PPb_IKMAL%20HISYAM%20LOKMAN%20HAKIM%20BM%2009_5.pdf

id	uitm-19070
recordtype	eprints
spelling	uitm-190702018-02-05T08:42:52Z http://ir.uitm.edu.my/id/eprint/19070/ The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim Lokman Hakim, Ikmal Hisyam Advertising The research of "The Effectiveness of Promotional Tools Practiced by One Two Three Communications" was conducted with four objectives which are first to determine the current level of the effectiveness of promotional tools done by One two Three Communications, second to identify the most effective promotional tools towards Celcom's product are offered by One Two Three Communications, third to study the relationship between respondents profile with the total overall effectiveness and fourth to provide recommendation that can help One Two Three communications to enhance their effectiveness of promotional tools. The researcher had used Simple Random Sampling as the sampling technique. In this study, descriptive statistics had been used to interpret the data such as reliability testing, frequency tables. From the finding the respondents agree with the effectiveness of promotional tools which are advertising, sales promotions, public relations and personal selling practiced by One Two Three Communications. While the most effective promotional tools that One Two Three Communications should implement is sales promotions. The results also show the relationship between promotional tools with total overall effectiveness. Most of promotional tools used by One Two Three Communications have a positive, significance and strong relationship with the promotional tools effectiveness significant with the 0.000 at <0.05 level. Other than that the researcher also shows the relationship with between respondents' profile with the total overall effectiveness. The researcher also gave some recommendations for One Two Three Communication (M) Sdn. Bhd. to improve their promotional efforts to become more effective. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19070/1/PPb_IKMAL%20HISYAM%20LOKMAN%20HAKIM%20BM%2009_5.pdf Lokman Hakim, Ikmal Hisyam (2009) The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Advertising
spellingShingle	Advertising Lokman Hakim, Ikmal Hisyam The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim
description	The research of "The Effectiveness of Promotional Tools Practiced by One Two Three Communications" was conducted with four objectives which are first to determine the current level of the effectiveness of promotional tools done by One two Three Communications, second to identify the most effective promotional tools towards Celcom's product are offered by One Two Three Communications, third to study the relationship between respondents profile with the total overall effectiveness and fourth to provide recommendation that can help One Two Three communications to enhance their effectiveness of promotional tools. The researcher had used Simple Random Sampling as the sampling technique. In this study, descriptive statistics had been used to interpret the data such as reliability testing, frequency tables. From the finding the respondents agree with the effectiveness of promotional tools which are advertising, sales promotions, public relations and personal selling practiced by One Two Three Communications. While the most effective promotional tools that One Two Three Communications should implement is sales promotions. The results also show the relationship between promotional tools with total overall effectiveness. Most of promotional tools used by One Two Three Communications have a positive, significance and strong relationship with the promotional tools effectiveness significant with the 0.000 at <0.05 level. Other than that the researcher also shows the relationship with between respondents' profile with the total overall effectiveness. The researcher also gave some recommendations for One Two Three Communication (M) Sdn. Bhd. to improve their promotional efforts to become more effective.
format	Student Project
author	Lokman Hakim, Ikmal Hisyam
author_facet	Lokman Hakim, Ikmal Hisyam
author_sort	Lokman Hakim, Ikmal Hisyam
title	The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim
title_short	The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim
title_full	The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim
title_fullStr	The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim
title_full_unstemmed	The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim
title_sort	effectiveness of promotional tools practiced by one two three communication (m) sdn. bhd. / ikmal hisyam lokman hakim
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/19070/ http://ir.uitm.edu.my/id/eprint/19070/1/PPb_IKMAL%20HISYAM%20LOKMAN%20HAKIM%20BM%2009_5.pdf
first_indexed	2023-09-18T23:01:47Z
last_indexed	2023-09-18T23:01:47Z
_version_	1777418221232586752

The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim

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