FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria
This research has been conducted in order to know about ‘ FAMA's Product Brand: An Analysis of Product Penetration Strategy ’. The dependent variable is product brand while the independent variables are promotion strategy, market development and product development. This research is conducted i...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19078/ http://ir.uitm.edu.my/id/eprint/19078/1/PPb_LIYANA%20MOHAMMAD%20ZAKARIA%20BM%2008_5.pdf |