7P's marketing strategy affecting customer's purchase intentions towards Global Market Operation of Deutsche Bank, Kuala Lumpur / Mohd Khairi Mohd Hanafiah
The purpose of this study was to assist Global Market Operation of Deutsche Bank Malaysia Berhad, Kuala Lumpur (GM OPS) in determining their services marketing mix. It is to identify the current strategies that have been practiced by Global Market Operation of Deutsche Bank in term of the 7P's....
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2008
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19094/ http://ir.uitm.edu.my/id/eprint/19094/1/PPb_MOHD%20KHAIRI%20MOHD%20HANAFIAH%20BM%2008_5.pdf |