The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor

The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor

This research entitles The Enhancement of Internet Marketing in the Property Division. The purpose of this research is to study how e - service quality and consumer behavior influence the online media (internet marketing usage) thus determine in what way the online media used by the company can be i...

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Bibliographic Details
Main Author: Mohd Noor, Mohd Najib
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/19100/
http://ir.uitm.edu.my/id/eprint/19100/1/PPb_MOHD%20NAJIB%20MOHD%20NOOR%20BM%2008_5.pdf
id uitm-19100
recordtype eprints
spelling uitm-191002018-02-13T04:58:59Z http://ir.uitm.edu.my/id/eprint/19100/ The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor Mohd Noor, Mohd Najib Marketing This research entitles The Enhancement of Internet Marketing in the Property Division. The purpose of this research is to study how e - service quality and consumer behavior influence the online media (internet marketing usage) thus determine in what way the online media used by the company can be improved. Hence, in order to portray good image to the public, it is essential for the property organization to create a consistent look for all the communication material including official website thorough the superior of internet marketing offered. The problems identified were in term of its E-Service Quality, un- update information and various negative comments by customers on the websites. As to solve their problem the researcher suggests the company to enhance their E-Service Quality in the websites that will influence usage by customers. In order to attract customer various marketing programs in the website need to be improved. 100 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of question about E-Service Quality, Customer Behavior and Marketing Communication. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19100/1/PPb_MOHD%20NAJIB%20MOHD%20NOOR%20BM%2008_5.pdf Mohd Noor, Mohd Najib (2008) The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Marketing
spellingShingle Marketing
Mohd Noor, Mohd Najib
The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor
description This research entitles The Enhancement of Internet Marketing in the Property Division. The purpose of this research is to study how e - service quality and consumer behavior influence the online media (internet marketing usage) thus determine in what way the online media used by the company can be improved. Hence, in order to portray good image to the public, it is essential for the property organization to create a consistent look for all the communication material including official website thorough the superior of internet marketing offered. The problems identified were in term of its E-Service Quality, un- update information and various negative comments by customers on the websites. As to solve their problem the researcher suggests the company to enhance their E-Service Quality in the websites that will influence usage by customers. In order to attract customer various marketing programs in the website need to be improved. 100 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of question about E-Service Quality, Customer Behavior and Marketing Communication.
format Student Project
author Mohd Noor, Mohd Najib
author_facet Mohd Noor, Mohd Najib
author_sort Mohd Noor, Mohd Najib
title The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor
title_short The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor
title_full The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor
title_fullStr The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor
title_full_unstemmed The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor
title_sort enhancement of internet marketing in the property division / mohd najib mohd noor
publisher Faculty of Business and Management
publishDate 2008
url http://ir.uitm.edu.my/id/eprint/19100/
http://ir.uitm.edu.my/id/eprint/19100/1/PPb_MOHD%20NAJIB%20MOHD%20NOOR%20BM%2008_5.pdf
first_indexed 2023-09-18T23:01:51Z
last_indexed 2023-09-18T23:01:51Z
_version_ 1777418225618780160

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