The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli
One Two Three Communication (M) Sdn. Bhd. is the only one Celcom's dealer in Melaka that have an authority to organize various functions and events of Celcom around Melaka. One Two Three Communication (M) Sdn. Bhd. always ensures that they have sufficient advertisement and publicity to enhance...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19105/ http://ir.uitm.edu.my/id/eprint/19105/1/PPb_MOHD%20RAZMAN%20RAMLI%20BM%2008_5.pdf |