Customer’s satisfaction measurement using cognitive and emotion judgment survey: a case study of INTEC / Zolidah Kasiran
Customer satisfaction is very important to organization in order to keep the customer loyal to the company. The research of customer satisfaction have been focusing on the cognitive judgment theory where the feedback collected from the customer was rely on the recalling the experiences. This method...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2012
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19189/ http://ir.uitm.edu.my/id/eprint/19189/1/ABS_ZOLIDAH%20KASIRAN%20TDRA%20VOL%202%20IGS%2012.pdf |