The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan

Business Sales Department or BS is the Subsidiaries Company of Telekom Malaysia Berhad. This department was focusing more on corporate or company sector which includes the business sector, industry sector, financial sector, legal sector and others government sectors. There are many telecommunication...

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Bibliographic Details
Main Author:	Mohd Sutan, Mohd Syamsul
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/19202/ http://ir.uitm.edu.my/id/eprint/19202/1/PPb_MOHD%20SYAMSUL%20MOHD%20SUTAN%20BM%2008_5.pdf

id	uitm-19202
recordtype	eprints
spelling	uitm-192022018-02-14T04:38:14Z http://ir.uitm.edu.my/id/eprint/19202/ The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan Mohd Sutan, Mohd Syamsul Consumer satisfaction Business Sales Department or BS is the Subsidiaries Company of Telekom Malaysia Berhad. This department was focusing more on corporate or company sector which includes the business sector, industry sector, financial sector, legal sector and others government sectors. There are many telecommunication companies in the country. They make the greatest effort to attract customers. It also creates competition among them while operating in an increasingly complex business environment. Telekom Malaysia Berhad have done promotional mix such as advertising, publicity, sales promotion and direct selling in order to promote and sell their products to their existing customers and also to new or prospect customers. The main purpose of this study is to determine the level of customers' awareness towards the promotional mix done by TM, identify significant relationship between promotional mix and customer awareness, identify the most effective promotional mix in create customer awareness and also to provide recommendations in improving promotional mix in creating customer awareness.. This research is conducted by using non-probability sampling and the sampling method is convenience sampling. The sampling size would be 80 respondents, taken conveniently at Telekom Business Sales, Melaka customers. From the finding the most effective promotional mix in create customer awareness is advertising. Based on the finding, some recommendations have been suggested in order to help increase customers awareness. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19202/1/PPb_MOHD%20SYAMSUL%20MOHD%20SUTAN%20BM%2008_5.pdf Mohd Sutan, Mohd Syamsul (2008) The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Mohd Sutan, Mohd Syamsul The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan
description	Business Sales Department or BS is the Subsidiaries Company of Telekom Malaysia Berhad. This department was focusing more on corporate or company sector which includes the business sector, industry sector, financial sector, legal sector and others government sectors. There are many telecommunication companies in the country. They make the greatest effort to attract customers. It also creates competition among them while operating in an increasingly complex business environment. Telekom Malaysia Berhad have done promotional mix such as advertising, publicity, sales promotion and direct selling in order to promote and sell their products to their existing customers and also to new or prospect customers. The main purpose of this study is to determine the level of customers' awareness towards the promotional mix done by TM, identify significant relationship between promotional mix and customer awareness, identify the most effective promotional mix in create customer awareness and also to provide recommendations in improving promotional mix in creating customer awareness.. This research is conducted by using non-probability sampling and the sampling method is convenience sampling. The sampling size would be 80 respondents, taken conveniently at Telekom Business Sales, Melaka customers. From the finding the most effective promotional mix in create customer awareness is advertising. Based on the finding, some recommendations have been suggested in order to help increase customers awareness.
format	Student Project
author	Mohd Sutan, Mohd Syamsul
author_facet	Mohd Sutan, Mohd Syamsul
author_sort	Mohd Sutan, Mohd Syamsul
title	The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan
title_short	The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan
title_full	The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan
title_fullStr	The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan
title_full_unstemmed	The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan
title_sort	effectiveness of promotional mix to create customer awareness towards the existing of business sales tm melaka in 2007 / mohd syamsul mohd sutan
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/19202/ http://ir.uitm.edu.my/id/eprint/19202/1/PPb_MOHD%20SYAMSUL%20MOHD%20SUTAN%20BM%2008_5.pdf
first_indexed	2023-09-18T23:02:03Z
last_indexed	2023-09-18T23:02:03Z
_version_	1777418238654676992

The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan

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