The influence of design character on logo recall / Muhamad Abdul Aziz Ab Ghani

Logo is an important part of branding aspect especially in creating an identity for the brand. The definition of a logo actually is virtually limitless and cannot be restrict in today’s globalized and borderless world. The reason is the growth and evolution of logo design has made a logo being value...

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Bibliographic Details
Main Author:	Ab Ghani, Muhamad Abdul Aziz
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2015
Subjects:	Malaysia Drawing for reproduction. Illustration
Online Access:	http://ir.uitm.edu.my/id/eprint/19241/ http://ir.uitm.edu.my/id/eprint/19241/1/ABS_MUHAMAD%20ABDUL%20AZIZ%20AB%20GHANI%20TDRA%20VOL%207%20IGS%2015.pdf

id	uitm-19241
recordtype	eprints
spelling	uitm-192412018-06-12T07:13:26Z http://ir.uitm.edu.my/id/eprint/19241/ The influence of design character on logo recall / Muhamad Abdul Aziz Ab Ghani Ab Ghani, Muhamad Abdul Aziz Malaysia Drawing for reproduction. Illustration Logo is an important part of branding aspect especially in creating an identity for the brand. The definition of a logo actually is virtually limitless and cannot be restrict in today’s globalized and borderless world. The reason is the growth and evolution of logo design has made a logo being valued not only from the definition aspect, but going further as a medium for communication and conveying messages (Armstrong, 2009). Nevertheless, in theory, a logo must at least easy to be remembered and recognize, as mentioned by Klerkx & Meurs (2006) that a logo design must emphasize on the elements that are easily remembered by the audience and thus, the brand represented by the logo is more well-known than competitors. Once a brand is known, the products will have more sales potential. This, according to Haig & Harper (1997) depends on the role and function of a logo design, which is to be easily remembered. From the basic principle of a logo design that is to make it easy to be remembered, several important questions arises through a research process. The most important question is what is the most significant factor that makes a logo easy to be remembered. As the result, this research focused on design characters exist in a logo design which involve shape, line, colour, typography, and image in finding the most significant factor in making a logo easy to be remembered. There are three objectives outlined for this research. The first one is to explore the design characteristic of logos used in Peninsular Malaysia’s SME companies and product. The second objective is to determine which of the design characteristic that are more easily recognize and remember… Institute of Graduate Studies, UiTM 2015 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19241/1/ABS_MUHAMAD%20ABDUL%20AZIZ%20AB%20GHANI%20TDRA%20VOL%207%20IGS%2015.pdf Ab Ghani, Muhamad Abdul Aziz (2015) The influence of design character on logo recall / Muhamad Abdul Aziz Ab Ghani. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysia Drawing for reproduction. Illustration
spellingShingle	Malaysia Drawing for reproduction. Illustration Ab Ghani, Muhamad Abdul Aziz The influence of design character on logo recall / Muhamad Abdul Aziz Ab Ghani
description	Logo is an important part of branding aspect especially in creating an identity for the brand. The definition of a logo actually is virtually limitless and cannot be restrict in today’s globalized and borderless world. The reason is the growth and evolution of logo design has made a logo being valued not only from the definition aspect, but going further as a medium for communication and conveying messages (Armstrong, 2009). Nevertheless, in theory, a logo must at least easy to be remembered and recognize, as mentioned by Klerkx & Meurs (2006) that a logo design must emphasize on the elements that are easily remembered by the audience and thus, the brand represented by the logo is more well-known than competitors. Once a brand is known, the products will have more sales potential. This, according to Haig & Harper (1997) depends on the role and function of a logo design, which is to be easily remembered. From the basic principle of a logo design that is to make it easy to be remembered, several important questions arises through a research process. The most important question is what is the most significant factor that makes a logo easy to be remembered. As the result, this research focused on design characters exist in a logo design which involve shape, line, colour, typography, and image in finding the most significant factor in making a logo easy to be remembered. There are three objectives outlined for this research. The first one is to explore the design characteristic of logos used in Peninsular Malaysia’s SME companies and product. The second objective is to determine which of the design characteristic that are more easily recognize and remember…
format	Book Section
author	Ab Ghani, Muhamad Abdul Aziz
author_facet	Ab Ghani, Muhamad Abdul Aziz
author_sort	Ab Ghani, Muhamad Abdul Aziz
title	The influence of design character on logo recall / Muhamad Abdul Aziz Ab Ghani
title_short	The influence of design character on logo recall / Muhamad Abdul Aziz Ab Ghani
title_full	The influence of design character on logo recall / Muhamad Abdul Aziz Ab Ghani
title_fullStr	The influence of design character on logo recall / Muhamad Abdul Aziz Ab Ghani
title_full_unstemmed	The influence of design character on logo recall / Muhamad Abdul Aziz Ab Ghani
title_sort	influence of design character on logo recall / muhamad abdul aziz ab ghani
publisher	Institute of Graduate Studies, UiTM
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/19241/ http://ir.uitm.edu.my/id/eprint/19241/1/ABS_MUHAMAD%20ABDUL%20AZIZ%20AB%20GHANI%20TDRA%20VOL%207%20IGS%2015.pdf
first_indexed	2023-09-18T23:02:09Z
last_indexed	2023-09-18T23:02:09Z
_version_	1777418244355784704

The influence of design character on logo recall / Muhamad Abdul Aziz Ab Ghani

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