Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said

The objective of the study is to reach on the Relationship Marketing of Healthcare Management Programme in PMCare Sdn Bhd. The final report will help PMCare identify the perception of its customers, and if there are problems, that may cause dissatisfaction among the customers toward PMCare to extend...

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Bibliographic Details
Main Author:	Nor Said, Nazila
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Planning. Business planning. Strategic planning Marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/19247/ http://ir.uitm.edu.my/id/eprint/19247/1/PPb_NAZILA%20NOR%20SAID%20BM%2006_5.pdf

id	uitm-19247
recordtype	eprints
spelling	uitm-192472018-02-14T02:35:22Z http://ir.uitm.edu.my/id/eprint/19247/ Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said Nor Said, Nazila Planning. Business planning. Strategic planning Marketing The objective of the study is to reach on the Relationship Marketing of Healthcare Management Programme in PMCare Sdn Bhd. The final report will help PMCare identify the perception of its customers, and if there are problems, that may cause dissatisfaction among the customers toward PMCare to extend, it affects the sales performance. Yet, Relationship Marketing strategies and tactics are context specific. this paper reports show how business relationships may develop in the future and the practices that should be used under certain scenarios. It concludes with recommendations of areas where further research activity in Relationship Marketing is required. Seeking knowledge of a customer's personal feelings concerning their comfort level with various communication approaches could enhance the reception of messages crafted for them. The discipline needs to move beyond the numbers to a more abstract analysis of the customer as an individual with specific feelings toward various marketing approaches. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19247/1/PPb_NAZILA%20NOR%20SAID%20BM%2006_5.pdf Nor Said, Nazila (2006) Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Planning. Business planning. Strategic planning Marketing
spellingShingle	Planning. Business planning. Strategic planning Marketing Nor Said, Nazila Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said
description	The objective of the study is to reach on the Relationship Marketing of Healthcare Management Programme in PMCare Sdn Bhd. The final report will help PMCare identify the perception of its customers, and if there are problems, that may cause dissatisfaction among the customers toward PMCare to extend, it affects the sales performance. Yet, Relationship Marketing strategies and tactics are context specific. this paper reports show how business relationships may develop in the future and the practices that should be used under certain scenarios. It concludes with recommendations of areas where further research activity in Relationship Marketing is required. Seeking knowledge of a customer's personal feelings concerning their comfort level with various communication approaches could enhance the reception of messages crafted for them. The discipline needs to move beyond the numbers to a more abstract analysis of the customer as an individual with specific feelings toward various marketing approaches.
format	Student Project
author	Nor Said, Nazila
author_facet	Nor Said, Nazila
author_sort	Nor Said, Nazila
title	Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said
title_short	Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said
title_full	Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said
title_fullStr	Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said
title_full_unstemmed	Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said
title_sort	relationship marketing: healthcare management programme at pmcare sdn bhd / nazila nor said
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/19247/ http://ir.uitm.edu.my/id/eprint/19247/1/PPb_NAZILA%20NOR%20SAID%20BM%2006_5.pdf
first_indexed	2023-09-18T23:02:09Z
last_indexed	2023-09-18T23:02:09Z
_version_	1777418245222957056

Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said

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